Market Size of europe whey protein ingredients Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 409.65 Million |
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Market Size (2029) | USD 518.17 Million |
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Largest Share by End User | Food and Beverages |
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CAGR (2024 - 2029) | 4.81 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Whey Protein Ingredients Market Analysis
The Europe Whey Protein Ingredients Market size is estimated at 409.65 million USD in 2024, and is expected to reach 518.17 million USD by 2029, growing at a CAGR of 4.81% during the forecast period (2024-2029).
409.65 Million
Market Size in 2024 (USD)
518.17 Million
Market Size in 2029 (USD)
3.64 %
CAGR (2017-2023)
4.81 %
CAGR (2024-2029)
Largest Market by Form
55.86 %
value share, Concentrates, 2023
Whey protein concentrates dominate the market, as they are extensively used in the F&B sector and are being applied in the supplements sector, mainly in the sports sector.
Largest Market by End User
57.69 %
value share, Food and Beverages, 2023
Immense demand from the bakery and beverages sector drove the F&B sector due to the shifting preferences of consumers from carbonated beverages to more protein-rich beverages.
Fastest Growing Market by Form
5.77 %
Projected CAGR, Isolates, 2024-2029
The European Commission approved the application of bovine-based whey protein isolates in nutritional supplements and infant formulae, which is expected to drive the market.
Fastest Growing Market by End User
5.28 %
Projected CAGR, Supplements, 2024-2029
The fastest growth is due to the high demand for sports nutrition. The supplements segment is driven by the increase in athletes and their reliance on high-protein diets.
Leading Market Player
60.78 %
market share, Koninklijke FrieslandCampina N.V., 2021
Koninklijke FrieslandCampina's strategy of targeting practically every application sector (recently, in infant formula launched multiple innovations) has favored their growth in the market.
Rising fitness trend among young population resulted increased market share of supplements across the region
- In 2022, food and beverage remained the largest consumer of the whey protein segment in Europe. The segment's larger share was primarily contributed by its sub-segments, such as snacks, bakery, and beverages, which held a share of 37% by volume in 2022. In the snacks category, in 2021, 46% of European consumers considered protein bars healthy snacks, and 16% of consumers used protein-fortified snacks, such as protein bars, powders, cereals, and pancakes once a week. This demand drives the whey protein market in the snacks category, and it is projected to register a CAGR of 2.30% by value in the forecast period.
- The market witnessed consumer diversion from the foodservice to the retail channel in the wake of nationwide lockdowns imposed to curb the spread of coronavirus. Consumers were engaged in the bulk purchase of food products, which boosted the food and beverage segment's share in 2022. The whey protein demand in the segment grew by 12% in 2022, which was about four times the growth rate of the previous year.
- The food and beverages market was followed by the supplements segment, primarily driven by the sports/performance nutrition sub-segment. In 2022, about 80% of whey protein consumed in the supplements sector was by sports nutrition alone. In Europe, the total number of fitness clubs was 63,173 in 2021. Sport has become a component of an active, healthy lifestyle sought after by many consumers. This active way of life has an effect on the explosion in the use of gyms and the consumption of sports nutrition products. Whey protein supplementation reduces muscle damage and facilitates muscle recovery from strenuous training, thereby assisting sports performance.
Understand The Key Trends Shaping This Market
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Consumers inclination towards functional beverages has resulted in higher demand for whey protein ingredients
- By country, the United Kingdom retained its top position in the market by volume in 2022. The whey protein demand in the country is majorly led by an increasing number of fitness enthusiasts and a heavy consumer influx in gyms and fitness clubs. For instance, as of 2021, 10.3 million people held a gym membership, which is over 15% of the total UK population. Representing consumers' increasing reliance on performance-boosting supplements over the years. The whey protein market in the United Kingdom is highly driven by the supplements industry (64%), which held a significant share, followed by the food and beverage industry (33.1%) in 2022. Thus, whey protein usage was mainly observed in sports nutrition due to the increasing number of fitness enthusiasts and fitness clubs.
- Germany was another leading country in the market in 2022, driven by high protein consumption in the food and beverage industry. Beverages is the fastest-growing sub-segment, with an expected CAGR of 7.09% during the forecast period. Whey protein demand in beverages is rising with the growing health awareness in the country. Products, such as protein water and energy drinks, are becoming a trend as consumers are choosing to move away from carbonated beverages toward healthier options.
- Turkey is the fastest-growing country for whey protein and is projected to register a CAGR of 6.02% during the forecast period. The healthy eating attitudes of the majority of the participants are at high and ideal levels. In particular, products containing whey protein have gained importance due to the health benefits they offer. The booming trend of healthy food in the country has created a significant demand for ingredients such as whey protein.
