Market Trends of Europe Weight Management Supplement Industry
Rising Obesity Concerns Across the Region
- Concerns related to weight and obesity are increasing at a rapid rate in most of the EU member states, particularly among children. For instance, according to NHS Digital, in 2021, 76% of men and 67% of women in the Northeast of England were classed as overweight. Similarly, in 2020-21, 40.9% of children aged 10-11 years in England were classed as overweight or obese, which was the highest since 2006.
- In addition to causing various physical disabilities and psychological problems, excess weight drastically increases a person's risk of developing a number of noncommunicable diseases (NCDs), including cardiovascular disease, cancer, and diabetes, along with the risk of developing more than one of these diseases (co-morbidity) and body weight.
- The involvement of different governmental sectors and national policies favored the European region significantly. For instance, in January 2022, the Department of Health backed the Better Health initiative that highlighted six benefits of losing weight and more exercise while also focusing on how preventing future health conditions can help ease the strain on the country's healthcare services.
- Also, the European Association for the Study of Obesity (EASO), an authoritative body of the obesity community within Europe, is focusing on developing a universal, evidence-based approach for tackling obesity across disciplines and countries, along with the improvement of quality and availability of care, while supporting the campaign projects and groups across the region.
- As a result of this trend, the demand for healthier balanced diets is expected to increase. This, in turn, may provide significant growth opportunities for players operating in the weight loss management products market.
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Italy to Drive the Regional Market
- Italy has been reported to dominate the weight loss management market in the European region, owing to the rising incidences of major health concerns, such as obesity and diabetes, in the region. For instance, according to the Italian National Institute of Statistics (ISTAT), in 2021, the number of obese individuals in Italy increased to almost 6 million people from 5.77 million in 2020.
- The significant presence of global players catering to weight management supplement products is also one of the major reasons driving the market's growth in this country. The rising popularity of natural and organic ingredients in weight management supplement products is increasing the demand for these products in Italy.
- Additionally, various initiatives and campaigns being carried out in the country are expected to drive people toward their weightless journey, thus increasing the demand for weight loss-aiding products. For instance, in January 2022, Unite Health Share Ministries (UHSM), a faith-based health care non-profit founded on Christian beliefs and values, announced a new campaign with Fitbod, a personalized fitness app that leverages health data to enable users to develop and nurture weekly fitness habits.
- Moreover, weight management products are primarily being made available in mass-market channels, such as hypermarkets/supermarkets and convenience stores, which makes them easily available in the country.
- Also, with the increasing internet penetration, the online market related to weight loss, including food and beverages, and supplements, witnessed rapid growth globally in the past 3-4 years. This category attracted a few vertical specialists, like Amazon, Walmart, and Carrefour, who are focusing on the growth of e-retailing.
- Furthermore, many major manufacturers are keen on launching their own online retailing websites to address consumer demand effectively. Such factors in the Italian weight loss management market are boosting the demand for respective products.
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