Market Size of europe sugar confectionery Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 14.45 Billion |
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Market Size (2030) | USD 18.93 Billion |
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Largest Share by Distribution Channel | Convenience Store |
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CAGR (2024 - 2030) | 4.59 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Sugar Confectionery Market Analysis
The Europe Sugar Confectionery Market size is estimated at 14.45 billion USD in 2024, and is expected to reach 18.93 billion USD by 2030, growing at a CAGR of 4.59% during the forecast period (2024-2030).
14.45 Billion
Market Size in 2024 (USD)
18.93 Billion
Market Size in 2030 (USD)
2.62 %
CAGR (2018-2023)
4.59 %
CAGR (2024-2030)
Largest Segment by Confectionery Variant
41.07 %
value share, Pastilles, Gummies, and Jellies, Gummies
Consumers' increased interest in new confectionery products with innovative flavors, colors, and shapes, especially for kids, is largely driving the segment's growth.
Largest Segment by Distribution Channel
43.87 %
value share, Convenience Store, 2023
The wider range of confectionery products and feasibility in location by convenience stores, driven by impulse buying behavior, makes it a major market distribution channel.
Fastest-growing Segment by Confectionery variant
5.70 %
Projected CAGR, Lollipops, 2024-2030
Lollipops share is anticipated to increase, due to the size, ease of consumption, giving a treaty experience for longer time than other candies as they are larger than others.
Fastest-growing Segment by Distribution Channel
6.44 %
Projected CAGR, Online Retail Store, 2024-2030
With the high internet penetration, consumers are purchasing confectionery products through online stores, which is anticipated to be the fastest-growing segment.
Leading Market Player
18.63 %
market share, HARIBO Holding GmbH & Co. KG, 2022
HARIBO's main focus on product development made it a market leader. It has been ramping up its existing range of products, thus highly influencing consumer behavior.
Proximity factor helps convenience stores lead the market, projecting a growth rate of 3.84% for 2023-2024
- Convenience stores are the largest channels in the European sugar confectionery market. The channel held the major share of 43.89% by value compared to all other distribution channels in 2023. The broader reach, easy access to private label brands, and the increasing expansion of these channels are the key factors driving consumer preference toward them. Among countries in Europe, the United Kingdom recorded the highest number of convenience stores, with over 47,000 stores existing in the country in 2021.
- Supermarkets and hypermarkets are the second most widely preferred distribution channels after convenience stores to purchase sugar confectionery products across Europe. The segment grew by a value of 3.29% in 2023 compared to 2022. The proximity factor of these channels in the countries provides them with an added advantage of influencing the consumer’s decision to purchase from a large variety of sugar confectionery products available in the market. Owing to the accessibility to a wide range of sugar confectionery brands, the sales value of sugar confectionery products in supermarkets and hypermarkets is anticipated to register a CAGR of 3.15% during the forecast period in the region.
- Online channels are the fastest-growing distribution channel through which sugar confectionery products are consumed in the region. The segment is projected to register a growth of 18.3% by value during the period 2024-2027. Consumers are likely to prefer online channels as they provide quick delivery options. The high internet penetration in the region will likely aid online channels during the forecast period. In 2022, the region had 750 million internet users, with an internet penetration rate of 89.7% of the total population.
Understand The Key Trends Shaping This Market
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High consumption of pastilles, gummies, and jellies led by German and UK consumers fuels market expansion
- Germany and the United Kingdom are identified as the region's major markets for sugar confectionery, followed by Russia and France. Germany and the United Kingdom collectively accounted for a 38% share of the overall sugar confectionery value sales across the region in 2023. The increasing availability of different varieties of candies, lollipops, pastilles, gummies, jellies, and mints has led to their high demand, fueled by the impulsive purchase behavior of consumers. Consumer preference for convenient indulgent snacking is identified as the key market driver in the region. In 2022, 72% of German snackers consumed candy and chocolate bars on a weekly basis.
- Pastilles, gummies, and jellies are the leading categories, holding a 43% value share in the overall sugar confectionery market in Germany in 2023. The surge in consumption of pastilles over the past few years may be primarily attributed to the increased consumption of medicinal or throat lozenges, a type of pastille that helps provide temporary relief from coughs and other throat problems. The availability of fruit-flavored pastilles containing ingredients such as zinc, vitamin C, and honey has also become popular among health-conscious consumers, which is further boosting the market’s growth. The pastilles, jellies, and gummies market in Germany observed a growth of 3% in 2023 compared to 2022 in terms of value sales.
- Turkey and Spain are identified as the fastest-growing confectionery markets in Europe. The Turkish sugar confectionery market is anticipated to expand at a CAGR of 11% in terms of value during the forecast period. The traditional popularity of sugar confectionery as gifts during religious festivals, wedding ceremonies, and celebrations fuels the market’s growth in Turkey.
