Market Trends of Europe Stevia Industry
This section covers the major market trends shaping the Europe Stevia Market according to our research experts:
Growing Demand For Plant Based Ingredients
The consumption of sweeteners in Europe has been steadily increasing over the last decades. People have tried to limit sugar intake by using alternative sweeteners. European consumer attitudes and knowledge towards plant-based diets have been growing in the years. As a result, the demand for natural sweeteners with low calorific value, an acceptable taste and healthy qualities that could replace saccharose is increasing. The unceasing innovation and developments in the sweetener market have been tapping the emerging food and beverage industries. Moreover, the rising vegan population in the countries remain the primary factor boosting the market studied. Acknowledging the scenario, ingredient manufacturers are increasingly introducing products, and product manufacturers are increasingly incorporating them into products.
Europe Holds A Major Share In The Market
An increase in health-conscious consumers and the introduction of a sugar tax in the UK has led to an increase in new product launches with stevia, companies such as PureCircle have increased its production capacity in the United Kingdom for stevia sweeteners to meet the rising demand for the sugar-free alternative. Moreover, there is growing interest in new ingredients like stevia leaf extract that provide sweetness from natural sources among Britishers, which is leading food and beverage companies in the country to infuse them in their variety of product portfolios, which inculcates healthy ingredients. One such development was made by Coca Cola, where it introduced Coca-Cola Life in September 2014, a lower-calorie cola sweetened with a blend of sugar and naturally sourced stevia leaf extract (as per the company source, a 330-ml can of Coca-Cola Life contains 89 calories).
