Market Share of Europe Snacks Food Industry
Europe's snack food market is highly competitive owing to the presence of multiple regional and multinational companies offering a wide range of healthy and nutritional products, a variety of fresh real fruit juice, and other meat-based snack products. The major players operating the snacks food market in Europe are PepsiCo Inc., Nestle SA, The Kellogg Company, General Mills Inc., and Mondelez International, among others. The key players in the market are trying to maintain their leadership position in the market by embarking on business strategies including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus, augmenting the growth of the market. For instance, in 2021, General Mills Inc., has expanded its protein and Crunchy product lines by launching Nature Valley Protein Crunch Bars with 10 grams of protein in the market.
Europe Snacks Food Market Leaders
PepsiCo INC.
Nestle SA
The Kellogg Company
Mondelez International
General Mills, Inc.
*Disclaimer: Major Players sorted in no particular order
