Market Size of Europe Skin Care and Hair Care Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 2.12 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Hair and Skincare Market Analysis
The Europe skin care and hair care products market is projected to witness a CAGR of 2.12% during the forecast period, 2022 - 2027.
According to Forea Survey, skin care products, such as cleansers and moisturizers, increased by 10% to 20% in 2020 in the European region. Moreover, 96% of consumers chose to invest in skincare rather than make-up during the COVID-19 pandemic. Using this opportunity, the players in operating the market dived into travel-ready hygiene and skin care lines. For Instance, In 2020, Michelle launched an essential care kit Bluebag, which includes both hygiene and facial skin care products, like face cleanser, serum, an eye serum, hydrating cream, hydrating mist, and anti-bac hand cleanser and moisturizer.
With the growing demand for organic ingredients, consumers across the market are inclined toward organic personal care products, which is expected to drive the market growth during the study period. Furthermore, the rising awareness about the harmful effects of chemicals and synthetic products is another factor augmenting the growth of the market. Most of the consumers tend to buy products with natural or organic labeling, which is driving the market growth.
The key driver in the market is the desire for a presentable personal image among consumers, which also led to their awareness of personal hygiene habits. The consumer's growing concern about their health and hygiene as a long-term investment enhanced the demand for natural or organic products in the region. Such factors compelled manufacturers to improve their product offerings to match the dynamically changing consumer requirements.
