Europe Ready-to-Drink Beverages Market Size (2024 - 2029)

The market size of ready-to-drink beverages in Europe is experiencing growth due to factors such as heightened consumer awareness for health and wellness, demand for clean labels, and a preference for functional beverages. Busy lifestyles have led to an increase in the consumption of convenient beverages like coffee, tea, and energy drinks. Changes in lifestyle and dietary habits, along with increased consumer expenditure, are driving the demand for snacking beverages, contributing to the overall growth of the ready-to-drink beverage market. Additionally, the rising participation in sports activities and the increasing number of fitness enthusiasts have influenced market growth, with a high demand for electrolyte-infused energy drinks for hydration purposes.

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Market Size of Europe Ready-to-Drink Beverages

Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 6.28 %
Fastest Growing Market Asia-Pacific
Largest Market Europe
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order
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Europe Ready to Drink Beverages Market Analysis

Europe ready-to-drink beverages market is projected to register a CAGR of 6.28% during the forecast period, 2022-2027.

Consumer awareness for health and wellness, demand for clean labels, and high preference for functional beverages are some of the key factors boosting the growth in the RTD beverage category. With increasingly hectic schedules, there has been a constant growth in ready-to-drink beverages such as coffee, tea, and functional beverages including energy drinks across the region. Moreover, changes in lifestyle and dietary habits coupled with increased consumer expenditure are driving the consumption of snacking beverages and contribute to the overall demand for ready-to-drink beverages across the European market.

Furthermore, rising participation in sports activities and an increasing number of fitness enthusiasts are influencing the market growth, as there is high demand for electrolyte-infused energy drinks to keep hydrated before, during, and after workouts. For instance, the statistics released by Eurostat report that in 2019 around 44% of the European population aged 15 years and above have practiced sport or physical activity at least once a week.

Europe Ready to Drink Beverages Industry Segmentation

Ready-to-drink beverages are single-use beverages that are packaged ready for immediate consumption upon purchase. There are different types of RTD beverages, each serving a different purpose. As per our study scope, we have considered all the prominent product categories like Tea, Coffee, Energy Drinks, Fruit & Vegetable Juice, etc.

The Europe ready-to-drink beverages market is segmented by product type, distribution channel, and country. By product type, the market is segmented into tea, coffee, energy drinks, fruits & vegetable juice, dairy-based beverages, and others, By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Also, the study analyzes the RTD beverages market in emerging and established markets across Europe, including the United Kingdom, Germany, France, Russia, Italy, Spain, and the Rest of Europe. The report offers market size and forecasts for Europe ready-to-drink-beverages market in value (USD million) for all the above segments.

By Product Type
Tea
Coffee
Energy Drinks
Fruit & Vegetable Juice
Dairy based beverages
Others
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Stores
Others
By Country
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe

Europe Ready-to-Drink Beverages Size Summary

The European ready-to-drink (RTD) beverages market is expected to grow at a steady pace in the coming years. The growth is driven by increasing consumer awareness of health and wellness, demand for clean labels, and a high preference for functional beverages. Lifestyle changes, dietary habits, and increased consumer spending are also contributing to the rise in consumption of snacking beverages, further boosting the demand for RTD beverages across Europe. The market is also influenced by a rise in sports activities and the number of fitness enthusiasts, leading to a high demand for electrolyte-infused energy drinks. The market trends show a growing preference for convenient and healthy on-the-go beverages. Consumers, due to their busy schedules and lack of time for full meals, are choosing RTD beverages for on-the-go consumption. There is also an increasing awareness of health, leading to a preference for healthier beverages like energy drinks, fruit juices, and vegetable juices. The market in the United Kingdom is highly diversified in terms of consumption patterns and products, with a growing trend towards health and wellness among consumers. Manufacturers in the European RTD market, including leading companies like Suntory Beverages & Food Limited, Nestle SA, The Coca-Cola Company, Monster Beverage Corporation, and Red Bull GmbH, are investing in research and development to maintain their market position and increase their brand presence in the region.

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Europe Ready-to-Drink Beverages Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Tea

      2. 2.1.2 Coffee

      3. 2.1.3 Energy Drinks

      4. 2.1.4 Fruit & Vegetable Juice

      5. 2.1.5 Dairy based beverages

      6. 2.1.6 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retail Stores

      4. 2.2.4 Others

    3. 2.3 By Country

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 Spain

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Ready-to-Drink Beverages Market Size FAQs

The Europe Ready-to-Drink Beverages Market is projected to register a CAGR of 6.28% during the forecast period (2024-2029)

Nestle SA , Suntory Holdings Limited, PepsiCo Inc. , Red Bull GmbH and Monster Beverage Corporation are the major companies operating in the Europe Ready-to-Drink Beverages Market.

Europe RTD Beverages Market Report Snapshots

Europe Ready to Drink Beverages Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)