Market Trends of europe protein Industry
Animal protein consumption growth fuels opportunities for key players in the ingredients sector
- In U.K., during 2016-2019, the average daily protein intake of individuals aged 19-64 years was 76 g per person, which was more than the 64 g/day average adult daily requirement. This number was calculated by using a reference intake value of 0.83 g/kg of body weight per day. The average daily consumption of animal protein per person is projected to be 39.6 g, with 25.9 g coming from meat and meat products and 9.9 g from milk and milk products. Accordingly, the total domestic milk production has risen. Less than 7% of the domestic production is exported, thereby providing easy access to manufacturers.
- The market for whey protein is mainly driven by the growing popularity of fitness centers and health clubs, which has led to a rise in whey consumption. The annual whey protein import increased exponentially by 15.09% in 2021 from 2019. However, with a great focus on overall health and consumers’ interest in clean-label products, the demand for natural ingredients has been growing in the sports nutrition sector. Ingredients, such as organic and grass-fed whey, have gained prominence due to both health as well ethical concerns.
- Women are looking for sports nutrition supplements to seek a lean body, strength, and performance. Encouragement from nutritionists and other fitness experts is also boosting the market sentiment for sports nutrition in the region. Growing veganism, demand for plant-based products, and changing dietary preferences among consumers are being witnessed globally. The low inclination toward meat-based products is visible among consumers, which is a major restraining factor for the animal protein market. The number of vegans in Europe doubled from 1.3 million to 2.6 million, representing 3.2% of the population in 2021.
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Meat and milk production contributes majorly as raw material for plant protein ingredients manufacturers
- The graph given depicts the production data for raw materials such as meat of cattle, pigs, and chicken (with bone, fresh or chilled), raw milk from cattle and goats, skim milk from cows, and dry whey powder. Germany is the leading producer of milk in the European Union, accounting for more than 21% of milk deliveries in the European Union in 2020. Although the country has been observing a decline in the count of cattle farms, the average size of the farms is witnessing an upsurge. The rise in milk production is attributed to the escalated volume of milk production per cow. Over the years, milk production has been concentrated in the grassland regions of northwestern and southern Germany.
- Milk production is constantly rising in the U.K., despite the continuous decline in the number of dairy cows. As of December 2022, the total number of dairy cows in the UK greater than 12 months old stood at 2.66 million head. In the same year the production of milk per cow was amounted 8,169 liters per annum an increase of 3.5% compared to 7,893 liters in 2017.
- In 2020, there were over 76 million cattle in the European Union (EU) and beef production reached 6.8 million tonnes – output that makes the EU the world's third largest producer, after the United States and Brazil. The sector is diverse in terms of herd size, farm structure and geographical distribution of farms between EU regions. Three Member States alone produce half of the EU's beef: France (21.2%), Germany (17.8%) and Italy (11.1%)
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Market maturation and declining birth rates are accountable for the slow growth rate
- Healthy trends in beverages impacting market growth
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Innovation in product formulations has greater scope in the market
- Healthier snacking is likely to impel the market
- Increased meat production to push the market growth
- Plant protein consumption growth fuels opportunities for key players in the ingredients sector
- Strong hold of the retail sector is supporting market growth
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Innovation in chocolates driving the sales
- The growing demand for nutrition-specific diets may drive the market demand
- Single-head households to drive the RTE/RTC market
- The expanding consumer base may benefit the sports supplements market
- Natural and organic products are taking over the market
- Europe is focusing to increase production capabilities of soy, wheat, and pea
