Market Size of Europe Protein Bar Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2018 - 2022 |
| CAGR | 5.01 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Protein Bar Market Analysis
The European Protein Bar Market is projected to register a CAGR of 5.01% over the forecast period.
The increasing demand for convenience foods is driving the protein bar market. The major consumers not only include sports athletes, but also those who want to have a wholesome meal without the trouble of cooking. Consumers prefer buying protein bars for various purposes, such as weight management, improving muscle mass, and increasing energy. However, inclination toward other alternative protein-rich diets and high sugar content in protein bars are the major factors restraining the market growth.
Across Europe, the demand for convenience foods is growing at a faster pace due to changes in social and economical patterns, as well as increased expenditure on food and beverage, awareness about healthy foods, changes in meal patterns and existing food habits, and the desire to taste new products. The trend of on-the-go snacking is exploding, especially among young people, people living in hostels, and bachelors who lead hectic lifestyles. In addition, on-the-go snacking is closely linked with snack bars' including protein bars that are easy to handle and consume.
Various companies in the market have established several strategies like new product launches, expansion, and partnerships to cater to the demand of the market. For example, in 2022, KIND Bars, the United Kingdom's fastest-growing healthy snack bar brand, expanded its protein bar lineup by adding a new flavoured protein bar. The hazelnut dark chocolate bar is available in a range of retailers, including Nisaand Costcutter.
