Market Trends of Europe Protective Packaging Industry
This section covers the major market trends shaping the Europe Protective Packaging Market according to our research experts:
Beauty and Homecare Industry to Drive the Market Growth
- The personal care sector is witnessing significant growth through online channels and e-commerce. Grooming has become an integral part of contemporary lifestyles. Consumers are willing to spend more to look and feel at their best, and online shopping has proved to be a popular choice for customers looking to satisfy their care needs.
- Packaging primarily aims to protect the product from all hazards it can be exposed to during transport and handling. Recycling has become a significant part of cosmetics, skincare, and perfume companies. For instance, the British Plastics Federation (BPF), in conjunction with the Cosmetic, Toiletry, and Perfumery Association (CTPA) and the Food and Drink Federation (FDF), has announced the launch of new guidelines for the recycled content used in plastic packaging applications.
- Protective mailers are widely used for one or two light cosmetic product shipping. The recycled bubble mailers and recycled padded mailers cater to adopting protective packaging in the cosmetics sector. Both offer the cushioning required to protect personal care items in transit and are 100% recyclable.
- The growth of secondary packages due to increased sales of perfumes in the region would aid the plastic packaging market's growth. Switzerland boasts of an ever-growing fragrance industry. This would bring multiple secondary plastic packaging vendors into the market scenario.
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Germany Holds Significant Market Share
- The German online and e-commerce landscape can be likened to the United States: although it only has 79 million internet users, as stated by Disfold, a percentage of the US digital population, the affluence of the Germans, and their habits of utilizing e-commerce make it one of the world's most sophisticated markets.
- Several companies are providing protective packaging, catering to the surging market demand. For instance, the Germany-based company Storopack provides an extensive portfolio of protective packaging solutions such as loose-fill, foam, air pillows, paper cushioning, etc., that are widely used for e-commerce purposes.
- Moreover, vendors are investing in sustainable and recyclable protective packaging offerings in the region., For example, Storopack launched AIRplus, a 50% recycled protective packaging available in void, bubble, and cushion film.
- Further, during the covid-19 crisis, in March 2020, Storopack continued to supply protective packaging materials for essential products such as pharmaceuticals, medical supplies, food and drink, cleaning and hygiene materials, and veterinary supplies, among others.
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