Market Share of Europe Probiotics Industry
Europe's probiotic market is consolidated with a strong dominance of major players such as Yakult, Danone, PepsiCo, and others. Dairy products dominate probiotic foods, such as fermented milk drinks, probiotic yogurts, and probiotic yogurt drinks. The market's biggest players include Yakult, Danone SA, Morinaga, and Nestlé SA. The more prominent players have further consolidated their positions in recent years. Moreover, the new launches by the players in the food and beverage segment are augmenting the market's growth. Also, the major global players have a geographical reach and high brand awareness among consumers, giving them an upper hand. Major regional players have focused on innovation to strengthen their product portfolio, catering to a wide range of customers and expanding to new regions.
Europe Probiotics Market Leaders
Danone S.A.
Daflorn Ltd.
Yakult Honsha
Bio-K Plus International Inc.
PepsiCo Inc. (KeVita )
*Disclaimer: Major Players sorted in no particular order
