Europe Pet Insurance Market Trends

Statistics for the 2023 & 2024 Europe Pet Insurance market trends, created by Mordor Intelligence™ Industry Reports. Europe Pet Insurance trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Europe Pet Insurance Industry

Increasing trend of Dog Insurance Premiums in Europe

Dogs are generally more expensive to insure than cats. The primary driver for changes in dog insurance premiums is often the rising cost of veterinary care. As veterinary technologies and treatments advance, the expenses associated with dog healthcare can increase. An increase in the frequency and cost of claims, either due to more dog health issues or higher costs of treatments, can lead to adjustments in premiums. 

Changes in the policies or strategies of insurance companies, such as adjustments to coverage options, benefit limits, or underwriting practices, can affect premiums. General economic conditions and inflation rates can influence the overall cost of doing business for insurance companies, potentially leading to adjustments in premiums. If there’s a surge in dog ownership or changes in the demographics of dog owners, it can impact the overall risk profile for insurance companies, potentially affecting premiums. 

Europe Pet Insurance Market: Pet Adoption Levels (In Millions) Over the Years in Europe, 2017-2021

Increasing Expenditure on Veterinary and Pet Services in the United Kingdom

A rise in pet ownership across the UK has led to an increased demand for veterinary services and other pet-related services. The trend of treating pets as integral family members, often referred to as the “humanization” of pets, has led to a greater willingness to spend on their health and well-being. Advances in veterinary medicine and technology have expanded the range of available services, leading to more sophisticated and specialized treatments. 

The popularity of pet insurance has increased, encouraging pet owners to seek veterinary care without significant financial barriers. This, in turn, supports higher spending on veterinary services. The availability of specialized pet services, such as pet grooming, pet daycare, and pet training, contributes to increased overall expenditure on pet-related services. Pet owners are increasingly prioritizing preventive care for their animals, leading to regular veterinary check-ups, vaccinations, and other preventive measures. 

Europe Pet Insurance Market: % Growth in Per Capita Spending in Europe on Pet Wellness, 2017-2021

Pet Insurance in Europe Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)