Market Size of europe pet diet Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 5.47 Billion |
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Market Size (2029) | USD 8.13 Billion |
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Largest Share by Pets | Dogs |
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CAGR (2024 - 2029) | 8.25 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Pet Diet Market Analysis
The Europe Pet Diet Market size is estimated at USD 5.47 billion in 2024, and is expected to reach USD 8.13 billion by 2029, growing at a CAGR of 8.25% during the forecast period (2024-2029).
5.47 Billion
Market Size in 2024 (USD)
8.13 Billion
Market Size in 2029 (USD)
7.83 %
CAGR (2017-2023)
8.25 %
CAGR (2024-2029)
Largest Market by Sub Product
23.11 %
value share, Digestive Sensitivity, 2022
The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that effectively support the healthy gut of pets.
Largest Market by Country
16.14 %
value share, United Kingdom, 2022
In the United Kingdom, the high pet population, strong consumer demand, and growing health concerns among pet owners regarding preventive pet healthcare have boosted the market growth.
Fastest-growing Market by Sub Product
9.42 %
Projected CAGR, Urinary tract disease, 2023-2029
The increasing prevalence of urinary tract infections among pets and the products' ability to reduce infections and promote pet health are expected to drive the segment during the forecast period.
Fastest-growing Market by Country
11.02 %
Projected CAGR, Poland, 2023-2029
In Poland, the rising pet ownership rates and increasing consumer spending on custom-made veterinary diets based on specific pets' health are some of the major factors driving the market growth.
Leading Market Player
15.16 %
market share, Mars Incorporated, 2022
Mars, Incorporated is the leading company as it has invested heavily in product launches that are focused on targeting multiple pet health issues, such as digestive and urinary tract diseases.
Dogs hold the largest share among pet animals, dominating the market due to the higher expenditure on them compared to other pet animals
- Veterinary diets are specialized pet food products developed to address specific health conditions in pets. In the European market, pet veterinary diets experienced a significant surge of 25.4% between 2017 and 2021. This growth could be attributed to advancements in pet nutrition science and research, leading to the innovation of more specialized diets capable of addressing a broader range of health issues in pets. Therefore, pet veterinary diets accounted for 9.6% of the European pet food market in 2022.
- Among animals in Europe, dogs dominated the market, accounting for 44.1% in 2022. This domination could be attributed to their large population in the region, accounting for 29.9% of the European pet population in the same year.
- Cats held a share of 36.3% of the pet population in 2022. Despite the larger pet cat population, they accounted for 41.9% of the market, relatively less compared to dogs. This difference could be attributed to greater dog humanization compared to cats in the region. Also, the average pet expenditure per dog was USD 4.9 thousand, whereas, for cats, it was USD 4.4 thousand in 2022. This resulted in a larger market share for dogs despite their smaller population compared to cats.
- Other pet animals accounted for 13.9% of the market value in 2022. There is potential for other pet animals in terms of veterinary diets, evidenced by the fact that these animals accounted for 33.8% of the pet population in 2022.
- The rising pet humanization and increasing incidence of diseases are anticipated to drive the European pet veterinary diet market during the forecast period.
Understand The Key Trends Shaping This Market
The United Kingdom and Germany held the largest market share in the European pet veterinary diet market due to their high pet populations compared to other countries
- Pet veterinary diets play a vital role in treating specific diseases and infections in pets. They are used for both preventive and curative purposes. With the increasing awareness of pet health and well-being, veterinary diets have gained significant importance in the pet food market across the region. In 2022, veterinary diets accounted for 9.5% of the European pet food market.
- Between 2017 and 2022, the market experienced a steady growth of 44.6%, attributed to factors such as the rising pet adoption during the pandemic and the availability of a wider range of dietary options to meet pets' specific needs.
- Among European countries, the United Kingdom and Germany held the largest market shares in veterinary diets for pets, with market values of USD 750.3 million and USD 675.1 million, respectively, in 2022. This dominance in the regional market can be due to their high pet populations compared to other countries, well-established manufacturing facilities, and the growing trend of premiumization.
- Poland and Russia are expected to register the fastest growth, with CAGRs of 11.0% and 10.3%, respectively, during the forecast period due to the increasing penetration of these diets and the growing pet population in these countries.
- The availability of a diverse range of veterinary diets specifically formulated to address various pet infections and the pet owners' willingness to invest more in enhancing the health of their pets are the factors that are expected to drive the growth of the veterinary diet segment in Europe. The segment is anticipated to register a CAGR of 7% during the forecast period.
