Europe Personal Care Appliances Market Size

Europe Personal Care Appliances Market Analysis

The European Personal Care Appliances Market size is expected to grow from USD 8.05 Billion in 2023, at a CAGR of 3.21% during the forecast period (2023-2028).

The personal care appliances market in Europe is majorly driven by the growing consumer inclination toward maintaining their appearance and extensively looking after their hygiene and health. The personal grooming and maintenance trend is increasingly impacting the millennials and Generation Z customers residing in the region. Additionally, lifestyle upgrades and increasing per capita income of people are primarily supporting the market’s growth by increasing the desirability of advanced personal care appliances that have fewer negative effects on the hair or skin. Such factors are allowing consumers to consider smart oral and hair care appliances to enhance their living style and well-being. Similarly, the rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits are supporting the use of oral care appliances across the region.

Moreover, the expanding market for male grooming products, including skincare, hair care, and grooming tools, has contributed to the overall growth of the industry in the region. Also, as the market is witnessing significant investments from global as well as local players, who are focusing on expanding their product offerings and presence across the region with products for daily use, is accelerating the growth of the market studied. For instance, in July 2021, Velecta, Paris launched hair dryers through the Wavy Store across France. According to the company, the products have been designed to dry hair quickly with several ranges and powder of 1,300 watts to 2,200 watts. According to the company, launched products include ionic technology which was claimed to be designed to minimize the impact of heat on the hair therefore making it less aggressive than a traditional hair dryer. This innovation was asserted to be particularly useful for hair that is already damaged or weakened and for almost daily use of the hair dryer.

Furthermore, rechargeable battery-powered personal care appliances are gaining popularity due to their convenient usage. These appliances are completely portable, making them travel-friendly. Cordless appliances such as hair trimmers, shavers, and epilators are witnessing a high market representation among male & female consumers as these appliances are hassle-free and user-friendly compared to corded personal care appliances. Players are also focused on developing such products to cater to the growing demand. In addition, the rise in penetration of e-commerce is driving manufacturers to establish themselves with online platforms to expand their consumer base and penetrate the market.