Market Size of Europe Pea Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 9.26 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Europe Pea Protein Market Analysis
The Europe pea protein market size is expected to grow from USD 186.74 million in 2023 to USD 290.72 million by 2028, at a CAGR of 9.26% during the forecast period.
- The demand for plant-based products is increasing in the European market owing to their nutritional benefits, low cholesterol, and as an alternative to meat products. Additionally, the demand for plant protein is growing in the European region due to consumer interest in alternative proteins, awareness of the benefits of plant-based diets, and the environmental impact of animal agriculture. This has eventually increased the demand for plant-based meat and dairy and raised the popularity of protein beverages majorly in sports and performance nutrition, supplements, and natural and organic food products, driving the market's growth in the region.
- As pea protein is a concentrated source of protein, often containing around 80-90% protein content per serving, demand for sports nutrition products with pea protein is rising in the region, majorly from sports enthusiasts. This high protein density is beneficial for athletes aiming to meet their daily protein requirements to support muscle recovery and growth.
- Moreover, pea protein is free from common allergens like soy, dairy, and gluten. Also, it is rich in essential amino acids, particularly lysine, which is often limited in other plant-based proteins, making it suitable for individuals with dietary restrictions or sensitivities. Such factors have increased the number of applications of pea protein as many manufacturers are turning toward incorporating pea protein into their products. Pea protein is utilized in various food products, including plant-based meats, protein bars, shakes, and baked goods, to enhance their protein content and improve overall nutrition.
- For instance, in July 2023, Vow Nutrition launched Sparklean, claiming it is a high-protein drink with pea protein. The company launched these products through 1400 Boot stores in the United Kingdom. Moreover, consumers are increasingly seeking products with clean, simple ingredient lists, and pea protein aligns with this clean-label trend. Such factors, coupled with the clean-label trend in the region's market, are driving the market's growth.
