Market Trends of Europe Outdoor Furniture Industry
This section covers the major market trends shaping the Europe Outdoor Furniture Market according to our research experts:
Italy Held the Largest Share in the Production of Outdoor Furniture
Italy held the largest share of the market in terms of the production of outdoor furniture, followed by Germany, France, and the United Kingdom. However, France and the United Kingdom's markets are expected to grow fastest in the forecasted period. There are a lot of opportunities for outdoor sales in the region in the residential and contract segment. The outdoor furniture market is expected to grow in line with the furniture market in the region.
Growth of Online Distribution Channels is Driving the Market
Manufacturers are shifting to online channels for distribution in the European region, owing to growth in several users on the internet, mobiles, etc. Manufacturers are opting for a multi-channel approach combining offline and online retail. Consumers are also researching products online and comparing the prices of outdoor furniture, such as garden chairs, tables, sofas, dining sets. However, the purchase is happening in retail stores, such as garden centers where customers can get the feel of product and material and check their comfortability to get a better perception of color, size, and shape.
