Market Trends of Europe Operational Intelligence Industry
IT and Telecommunication End-User Vertical is Expected to Hold Significant Market Share
- The rising need for real-time analytics & decision-making and the surge in demand for operational intelligence (OI) from various end-user industries have driven market growth. The rising incorporation of data-driven technologies across various industries is mainly driving the operational intelligence market in Europe. Also, both the private and public sector enterprises are investing in digital and data-driven technologies, thereby propelling the growth of the Operational intelligence market in the country.
- The growth of the Internet of Things has given rise to operational intelligence applications for analyzing sensor data collected from production machines, pipelines, elevators, and other devices. This enables predictive maintenance actions aimed at detecting potential equipment failures before they occur. Different types of machine data, such as server, network, and website logs, also power OI applications and are analyzed in real-time to look for security threats and IT operational issues.
- Increased adoption of a business intelligence system that can operate in real-time has driven the demand for an operational intelligence system, and increased adoption of IT trends drives market growth. According to SWZD, IoT was one of the most popular information technology trends implemented or planned to be implemented in European and North American organizations, with 57 percent in 2023.
- Furthermore, in December 2023, Telefónica, a Spanish multinational telecommunications company, announces that Telefónica Tech, one of the leaders in technology services, has expanded its cyber intelligence services to empower companies with a proactive defense against cyber threats. Telefónica Tech's advanced cyber intelligence service is a part of the NextDefense managed services, offering businesses robust cyber resilience. It provides a range of products tailored to the maturity level of companies and the profiles of professionals using it. This service focuses on enhancing, identifying, communicating, and mitigating security risks to fortify organizations against evolving threats. The operational intelligence Provides insights into cyber attackers' tactics, techniques, and procedures (TTPs), aiding security teams in adapting to evolving attack patterns.
- The impact of operational intelligence in a data-driven world is clear and rising significantly. Enterprise operational executives worldwide agreed that predictive decisions based on real-time data are one of the most significant drivers impacting their businesses.
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Germany is Expected to Hold Significant Market Share
- The German operational intelligence market is dynamic and continues to evolve with technological advancements and changing security threats. The German government, including its defense and intelligence agencies, invests significantly in operational intelligence capabilities. This includes surveillance technologies, signal intelligence, and data analytics to monitor potential threats, both domestically and internationally.
- With the increasing prevalence of cyber threats, cybersecurity has become a critical aspect of operational intelligence in Germany. Companies specializing in cybersecurity provide services and solutions to protect organizations from cyber attacks, data breaches, and other digital threats.
- According to NATO, in 2023, Germany spent an estimated USD 68 billion on defense. Increasing investments in cybersecurity driven by the growing cyber threat landscape, regulatory requirements, digital transformation, government initiatives, and cybersecurity skills shortage collectively propel the demand for operational intelligence solutions in Germany.
- The German operational intelligence market benefits from technological innovation, including artificial intelligence, machine learning, and big data analytics advancements. These technologies enable more effective data processing, real-time monitoring, and predictive capabilities.
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