Market Trends of europe non-dairy milk Industry
The consumption of plant-based milk products increased due to the health benefits they offer
- The consumption of plant milk in Europe is on the rise. The increasing inclusion of oat milk instead of conventional milk, especially in the daily diet, is strengthening consumption patterns across Europe. Compared to other plant-based products such as cheese and meat, plant-based milk leads the plant-based food market in the region. The European plant-based milk market is expected to hold a share of 66.8% in 2023. Many consumers are familiar with milk alternatives like soy and coconut milk. In Germany, 93% of consumers consume plant-based milk, which is higher than in any of the other plant-based product categories.
- The popularity of plant milk has increased over the past decade. Drinks like these have been consumed for centuries in various cultures. In Spain, tiger nut milk, known as horchata de chufa, is a popular national drink. Plant milk has become a household staple and is no longer consumed exclusively by vegans and vegetarians. Nearly 54% of European consumers prefer plant-based milk, and 43% purchase dairy and dairy alternatives.
- The domestic demand for plant-based milk is expected to be constant during the forecast period. This is due to the growing consumption of plant milk as a staple product. The per capita consumption of plant milk is anticipated to rise by 44% during 2024-2027. Bigger cities in European countries have strong plant-based consumer bases, but a gradual shift toward plant-based protein consumption is expected to spread to other parts of countries during the forecast period. Around 60% of UK consumers were interested in plant-based proteins in 2022.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Environmental factors and weather conditions have a larger impact on the production of various raw materials in the market
