Market Size of europe non-dairy cheese Industry
| Icons | Lable | Value |
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 0.85 Billion |
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Market Size (2029) | USD 2.35 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 22.49 % |
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Largest Share by Country | United Kingdom |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Non-dairy Cheese Market Analysis
The Europe Non-dairy Cheese Market size is estimated at 0.85 billion USD in 2024, and is expected to reach 2.35 billion USD by 2029, growing at a CAGR of 22.49% during the forecast period (2024-2029).
0.85 Billion
Market Size in 2024 (USD)
2.35 Billion
Market Size in 2029 (USD)
34.32 %
CAGR (2019-2023)
22.49 %
CAGR (2024-2029)
Largest Market by Distribution Channel
96.15 %
value share, Off-Trade, 2023
The product assortment and shelf space in off-trade retail channels is allowing consumers to compare the products, which has emerged to be one of the major factor driving segmental growth.
Largest Market by Country
34.25 %
value share, United Kingdom, 2023
The rise in acceptance of vegan products due to intense for health oriented foods coupling with companies more willing to boost their R&D spending in the country is driving the segment.
Fastest-growing Market by Distribution Channel
22.61 %
Projected CAGR, Off-Trade, 2024-2029
The rising preference to buy essential groceries online during the pandemic drove the off-trade channel. The growth is also assisted by better consumer reach through digital marketing
Fastest-growing Market by Country
30.54 %
Projected CAGR, Turkey, 2024-2029
The growing awareness and importance of healthy diets in the country has become the major drivng factor in the country anticipated to drive in the forecasted period.
Leading Market Player
17.93 %
market share, Upfield Holdings BV, 2022
The wider plant-based portfolio of Upfield Holdings BV with its presence in almost all the countries in the region and product diversity is driving the company's growth in the market.
Major retailers are adopting e-commerce platforms to captivate a larger market
- The off-trade segment dominates the distribution channels of the Europe non-dairy cheese market. In the off-trade segment, the online retail channel sub-segment is the fastest-growing one and is projected to record a CAGR of 27.3% over the forecast period. The growth of e-commerce provides companies the opportunity to access a larger target market and effectively serve customer needs. Many people started ordering dairy alternatives like non-dairy cheese online due to their hectic schedules and the nationwide lockdown in 2020. The four main e-commerce channels for dairy alternatives were direct-to-consumer, click-and-collect, retail grocery delivery, and concierge services.
- Globally, the sales of non-dairy cheese through on-trade channels in terms of value declined by 3.51% in 2020 compared to 2019 as foodservice sectors were shut down due to the outbreak. In 2020, there were 65,090 restaurants in Germany, a decrease of 8.49% from 2019. Based on the distribution channel, the overall non-dairy cheese consumption was around 0.03 kg per person in 2022. The rapid establishment of vegan restaurants and the introduction of vegan options in menus are likely to propel the non-dairy cheese market during the forecast period.
- In the off-trade segment, supermarkets and hypermarkets accounted for a major share of 58.3% by value. These retail channels have a strong position due to the wide selection of brands offered, considerable shelf space, and frequent price promotions. The demand for dairy alternative products is rising, including non-dairy cheese that is widely accessible at supermarkets and online retailers. The omnichannel approach adopted by major retailers globally is driving the non-dairy cheese market.
Understand The Key Trends Shaping This Market
The rise in flexitarian and vegetarian populations across Spain, Germany, and U.K. is estimated to drive future market demand.
- The per capita consumption of non-dairy cheese is estimated to reach 1.69 kg annually in 2029, up by 103.56% from 0.83 kg in 2023. Non-dairy cheese has significant penetration across Germany and the United Kingdom, as vegetarians and flexitarians in the countries are most likely to replace conventional cheese with plant-based cheese products. Regarding plant-based cheese, 38% of UK consumers were looking for plant-based sliced cheese at supermarkets in 2020.
- Turkey and Spain are identified as the fastest-growing markets in Europe. In Spain, the consumption of non-dairy cheese is anticipated to grow, registering a CAGR of 19.69% during the forecast period to reach a sales volume of 2,603.467 metric tonnes by the end of 2029. The rise in flexitarian and vegetarian populations across these countries is estimated to drive future market demand. In 2020, 30% of consumers were flexitarian in Spain, and 6% were vegan and vegetarian.
- High consumer awareness about plant-based nutrition and favorable macroeconomic environments are the key factors shaping the European non-dairy cheese industry. The EU's 2022 promotional policy will encourage a shift to more plant-based diets after branding red and processed meat as a cancer risk. This will create opportunities across the foodservice industry. In Germany, Pizza Hut offers three permanent vegan pizzas topped with Violife plant-based cheese. Other fast-food chains such as Domino's, McDonald's, Greggs, and Subway also use non-dairy cheese in their vegan dishes. The sales value of non-dairy cheese in Germany is estimated to grow, registering a CAGR of 20.01% during the forecast period and reaching a market value of USD 613.87 million by 2029.
