Europe Motor Home Market Trends

Statistics for the 2023 & 2024 Europe Motor Home market trends, created by Mordor Intelligence™ Industry Reports. Europe Motor Home trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Market Trends of Europe Motor Home Industry

Growing Electric Motor Homes

Class B motorhomes are the most user-friendly. Whether users intend to travel on the main European road network or on narrow country roads, the driving experience with these types of motorhomes is similar to that of a van. Most people prefer to travel in a Class B motorhome.

A class B motorhome's amenities are typically limited to the necessities - toilet, shower, and bed - due to a lack of space for luxury features such as a washing machine or a large kitchen. However, a class B motorhome can be found with many, if not all, of the same features as a class A motorhome. In addition, Other benefits that drive the Class B motorhome market include higher MPG, less fuel, and lower fuel costs. Furthermore, Electrification has paved its way in the motor home, due to advancements in the battery and electric drive technologies now many conventional motor home manufacturers are developing electric motor homes and launching new electric models of motor homes. For instance,

  • Volkswagen launched the e-Bulli camper van in March 2020. This camper van has 82bhp and a 124-mile range on a single charge. Fiat Ducato, Nissan Pop Top Electric, Iridium E-Mobile, Dalbury E-Electric, MOIA electric, Mercedes Sprinter, and many more have recently launched electric type b recreational vehicles.

: Europe Motor Home Market - Revenue Share (in %) by Motor Home Type,  2021

Germany is Anticipated to Hold Major Share in the Market

According to the European Caravan Federation in 2021 around 181.304 new motor caravans were registered, which is 13.2%more than the previous year. According to Caravaning Industry Association the German caravanning industry in 2019, recorded an account of EUR 11.7 billion which is 3.9% as compared to last year.

A motor home is a popular form of recreation activity in the country but it is not accessible for every person, as this problem is supposed to hinder market growth in the future. But many startups have grabbed this opportunity and solved the problem of enjoying the motorhome experience without owning it, in the form of a motorhome rental. As, these rental firms provide the facility of comparing various motorhomes, which is providing a good option for occasional customers. Through this platform, the motorhome owners can provide their unused motorhomes for renting which creates a new revenue source for them. Platforms such as Yescapa, Campanda, and Drm provide a variety of motorhomes, according to time, place, the duration for customers who are looking for motorhome rentals.

: Europe Motor Home Market - Revenue (%), by Country, 2021

European Motor Homes Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)