Europe Microwave Oven Market Size

Europe Microwave Oven Market Analysis

The Europe Microwave Oven Market size is estimated at USD 1.89 billion in 2024, and is expected to reach USD 2.16 billion by 2029, growing at a CAGR of 2.70% during the forecast period (2024-2029).

COVID-19 engendered a decline in consumer confidence that led many to curb their discretionary spending. However, demand for microwaves was supported by the fact that many local consumers spent much more time at home during the year. The household penetration rate of microwaves rose steadily in Europe during the forecast period, and the pandemic did not derail this trend. This appliance tends to be particularly popular with younger consumers, many of whom are not really used to cooking for themselves and looking for quick and convenient meals.

In-country like Netherland, Europe, despite declining volume sales, major players Samsung, Sharp, Siemens, and LG Electronics all gained further share in 2020. While Samsung's overall lead is traditionally supported by positive reviews on independent review sites in addition to offering innovative products in sleek designs for both freestanding and built-in formats, second-ranked Sharp, whilst only focusing on freestanding microwaves, maintains an advantage over other competitors by offering models with sufficient functionality at affordable prices, a relevant factor behind the purchasing decisions of many Dutch consumers.

In-country like France, Europe, Volume sales of microwaves have declined due to store closures, especially electronics and appliance specialist retailers, as the French government has introduced two national lockdowns in 2020 to curb COVID-19. Because electronics and appliance specialists are the main channels for retail sales of consumer appliances, microwaves have decreased by a percentage like that of other major appliances