Market Size of europe juices Industry
| Icons | Lable | Value |
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 37.55 Billion |
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Market Size (2030) | USD 47.44 Billion |
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Largest Share by Soft Drink Type | 100% Juice |
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CAGR (2024 - 2030) | 3.97 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe Juices Market Analysis
The Europe Juices Market size is estimated at 37.55 billion USD in 2024, and is expected to reach 47.44 billion USD by 2030, growing at a CAGR of 3.97% during the forecast period (2024-2030).
37.55 Billion
Market Size in 2024 (USD)
47.44 Billion
Market Size in 2030 (USD)
2.96 %
CAGR (2018-2023)
3.97 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
57.57 %
value share, 100% Juice, 2023
Growing consumer demand for beverages with nutritional benefits, fewer calories, and less sugar that are made with natural ingredients is driving growth of 100% Juices segment.
Fastest-growing segment by Soft Drink Type
4.62 %
Projected CAGR, Juice concentrates, 2024-2030
With their widespread use as an ingredient in soft drinks, jams, jellies, and baby foods the demand for juice concentrates is expected to grow in the forecast period.
Leading Market Player
2.58 %
market share, Eckes-Granini Group GmbH, 2022
Product quality, unique positioning, sustainable innovations, and a strong focus on consumer needs and expectations are making Eckes Aktiengesellschaft occupy the Company.
Largest Segment by Country
16.59 %
value share, Germany, 2023
Consumers' preference for less-sweet flavors, sugar content, naturalness, and shifting consumer focus to pricing are some of the factors driving the German market.
Fastest-growing segment by Country
6.46 %
Projected CAGR, Turkey, 2024-2030
Juice consumption in Turkey is anticipated to increase with a rise in health and wellness awareness leading to increasing acceptance towards healthier and functional products.
Reduced sugar intake by consumers in the region is driving the growth of the 100% juice segment
- In 2023, the 100% juice segment dominated the market, capturing the largest market share. In 2022, approximately 50% to 55% of adults actively sought to reduce their sugar intake, highlighting widespread concerns over this ingredient. In the United Kingdom, 53% of females and 45% of males who aimed to cut down on sugar preferred food and drinks with reduced or no sugar content. This trend toward healthier choices extends to night-time drinking occasions, with a growing emphasis on low-sugar and non-sweet flavors.
- As the demand for juices surged in the region, imports followed suit. In 2022, the Netherlands, France, Germany, the United Kingdom, and Belgium emerged as the top importers, collectively accounting for 80% of European imports. Orange juice leads the pack as the most-produced juice in Europe, accounting for 24% of the market. Other significant juice varieties include juice mixtures (21%), apple juice (15%), and grape juice (8%). Fruit purées and concentrated fruit purées are used in the manufacturing of specific juices (such as strawberry, peach, and apricot). They are obtained by suitable processes; for instance, by sieving, grinding, and milling the edible part of the whole/ peeled fruit, without removing juice.
- Juice drinks, with juice content up to 24%, are gaining traction and are projected to witness a CAGR of 4.15% during 2024-2030. Companies are increasingly tailoring their juice drink offerings to cater to the preferences of health-conscious consumers. In the United Kingdom, over half of the 16 to 24 age group consumed juice drinks daily in 2021. Orange juice reigns supreme as the most favored juice in the United Kingdom, especially among younger adults. In 2022, the per capita fruit juice consumption in the country stood at approximately 16.1 liters.
Understand The Key Trends Shaping This Market
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Climatic influences with a rise in hectic lifestyles drive the consumption of different juices in the region
- In Europe, the fruit juices market is witnessing a surge in demand for chilled organic variants, driven by a growing consumer preference for natural products. Consumers are becoming increasingly informed and able to distinguish the quality of products, influenced by factors like climate, premiumization, and evolving lifestyles. The increase in fast-paced lifestyles presents an opportunity for "on-the-go" juice consumption. Health-conscious and ethically-minded consumers are gravitating toward fruit juices in the 100% juice format, which accounted for a 62.56% value share in 2023.
- Among European countries, Germany led in terms of juice consumption by value in 2023. The country's beverage culture, coupled with a rising number of juice processing units, is fueling the demand for juices. However, in terms of consumption volume, the Netherlands took the lead and is expected to maintain the lead throughout the study period. Taste preferences, followed closely by health benefits, drive juice consumption in the Netherlands. For instance, in 2022, a significant majority (80%) of Dutch consumers cited taste as the primary reason for consuming fruit juices, while an additional 33% highlighted health benefits.
- Turkey stands out as the fastest-growing market, and it is projected to record a CAGR of 6.46% in value from 2023 to 2030. This growth is partly attributed to a regulation that bans the sale of nectars in schools. This policy shift has prompted many nectar producers to pivot toward fruit juice production, ensuring their continued presence in school establishments.
