Market Size of Europe Jeans Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 6.20 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Jeans Market Analysis
The Europe Jeans market is projected to register a CAGR of 6.2% during the forecast period, 2022-2027.
The Covid-19 pandemic had a significant impact on the market. The lockdown in some countries and the ban on international travel have had an impact on the supply chain and revenue chain. The market for jeans benefits from the tourism sector, as tourists favor to buy jeans. However, the market is affected by the COVID-19 closure of international travel.
Demand for jeans is anticipated to be driven by ongoing product innovation and improving living standards in Europe. There are many different styles of jeans available, including bell bottoms, boot cut, high rise, cropped, thin, tapered, and standard fit jeans. These elements are considered to boost demand for jeans. The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the jeans market is probably going to be significantly impacted by the expanding apparel market in Europe led by the introduction of premium and branded products.
Women's and girls' jeans are extremely popular in the United Kingdom. Increased purchasing power, per capita consumption of jeans, body type consciousness, and acceptance of casual attire for office work are all factors that are likely to fuel the rise of the European jeans market. The increased new product innovations support the market growth. For instance, in August 2020, GAP Inc launched new Sky High Rise denim jeans. The brand-new Sky High Rise jeans come in wide, mom, slim, and straight sizes and have a 12" rise. The Sky High Rise is intended to be thin on the hips and barely cover the belly button. The increase in personal spending on apparel and grooming due to the increase in disposable income in European nations also contributes to the expansion of the European jeans market.
