Market Size of Europe Home Care Packaging Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.60 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Europe Home Care Packaging Market Analysis
The Europe Home Care Packaging Market is anticipated to register a CAGR of 4.6% during the forecast period (2022 - 2027). The Covid-19 pandemic had a positive effect on the home care packaging industry, as people were concerned about their health and safety during the lockdown in Europe. Increasing Covid-19 infections gave rise to the usage of sanitizers, soaps, disinfectants, cleaning agents, air purifiers, etc.
- More time at home due to COVID 19 factors, like lockdown measures, the work-from-home scenario, and home quarantine, created the need for killing germs with the added benefit of reducing the chance of infection, particularly in the frequent contact areas. With around 84% of the consumer changing the way they clean their homes, players positioned their products to cope with the pandemic surge.
- As consumers have become more conscious about personal and home hygiene after the COVID-19 pandemic, the demand for laundry care, surface care, and toilet care-related products, both personal and commercial, is expected to witness escalating growth.
- In the recent past, online spending by consumers increased significantly, which boosted the online sales of household cleaners. Procter & Gamble, Henkel AG, Unilever, Church & Dwight, and Reckitt Benckiser Group are the leading players offering home care products globally.
- Consumers are more informed and concerned about personal and environmental health with connected platforms. According to several studies, more than 20% of consumers globally prefer products with packaging that is sustainable and/or made from recycled materials, which is leading to the demand for products with free-from claims over the medium term.
