Europe Hair Colorants Market Size

Europe Hair Colorants Market Analysis

• During the time frame of the forecast, the Europe Hair Colorants Market is expected to register a CAGR of 5.1%.
• The market is driven by the increasing number of fashionable trends, changing lifestyles in emerging economies, and rising urbanization, which is boosting the adoption rate of hair colors across the region. Moreover, the rising penetration rate of professional salons and spa services is expected to fuel the growth of the European hair color market. Furthermore, extensive research and development in the field to meet the customer's need for a chemical-free coloring product have further fueled the market's growth. Thus, the new product offerings focused on herbal and natural ingredients, promoting hair growth. Also, other players, such as Kao Corporation, offer a new hair coloring product, Pure Pigments, which uses "HD3 Dye Technology" based on new nonreactive hair dye developed through joint research with FUJIFILM Corporation and the Dresden University of Technology in Germany.
• One of the key factors driving growth in the hair color market is innovation in product formulation and format. Hair color is available in pre-measured sachets that are convenient to use. Presently, most hair color manufacturers produce hair colors that help brighten the hair, contributing to the popularity of the product among consumers. This is followed by hair color variants that claim to be long-lasting, easy to use, and herbal. These innovations have led to an increase in customer acquisition, product visibility, and adoption rate, driving the price quotient of the market. Moreover, companies are making innovations in hair color products by carefully opting for ingredients that are gentle on hair and provide results in a shorter period of time.