Market Trends of Europe Gluten Free Foods & Beverages Industry
This section covers the major market trends shaping the Europe Gluten Free Foods & Beverages Market according to our research experts:
Increasing Prevalence of Celiac Disease
- There is a rising prevalence of celiac disease in Europe. Celiac disease can often cause Type 1 diabetes, damage the intestine lining, and cause thyroid in some patients. Hence, consumers have been cautious regarding gluten consumption. They prefer gluten-free products to avoid such symptoms and diseases.
- According to data published by Epidemiology, Presentation, and Diagnosis of Celiac Disease, in 2021, celiac disease is now acknowledged to exist globally, contrary to earlier beliefs that it solely (or primarily) affects people in Northern and Western Europe. A comprehensive analysis of the prevalence of celiac disease worldwide indicated a seroprevalence rate of 1.4%, with regional variations in prevalence ranging from 1.3% (South America, 11 studies) to 1.8%.
- The incidence and prevalence of celiac disease are rising over time, an observation that holds across geographical locations. A systematic review and meta-analysis of 33 studies examining the incidence of celiac illnesses found that 24 (73%) showed substantial increases in diagnostic rates over time.
- Therefore, consumers are tremendously elevating toward the gluten-free diet, as gluten-free foods and beverages can reduce the effect of celiac disease by promoting intestinal healing. Thus, such factors are driving the growth of the gluten-free foods and beverages market.
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United Kingdom Dominates Market in Europe
- The United Kingdom has been witnessing strong traction around free-form foods, i.e., foods made without specific ingredients, like gluten, dairy, or nuts, making them suitable for those who suffer allergies, intolerances, or other health requirements that require them to avoid certain food components.
- Gluten-free, lactose-free, soy-free, dairy-free, or meat-free are a few of the free form-food categories in the country. In line with the growing demand, retailers, such as Tesco, have made separate aisles dedicated to free-form products, including gluten-free, which has increased the consumer focus and awareness regarding the availability of such products.
- Britons increasingly avoid certain ingredients, including wheat, from their diet due to their health profile rather than medical reasons. This allows gluten-free food manufacturers to target the overall health-conscious population instead of only those suffering from celiac disease.
- According to the Leisure F&B EXPO, in 2021, in the United Kingdom, the 20-39 years old population are the primaryn consumers of a gluten-free diet, and most of these are self-diagnosed individuals, and 41% of the country's world-class athletes have said that they followed a gluten-free diet. This has increased the popularity and acceptance of gluten-free diets in recent years.
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