Market Trends of Europe Glass Packaging Industry
This section covers the major market trends shaping the Europe Glass Packaging Market according to our research experts:
Beverages Segment to Hold a Significant share
- Since most manufacturers sell alcoholic beverages packaged in glass bottles, the alcoholic beverage industry significantly impacts the European market for glass containers.
- The brewing industry is a major contributor to the European economy and is crucial in supporting the EU's aims to reduce youth unemployment and promote growth and competitiveness. European Brewer supports over 2 million jobs and approximately 40 billion euros in government tax revenues.
- The creation of innovative, lightweight products with appealing designs and brilliant color schemes at lower production costs has continued to be a key growth facilitator. Prominent beverage companies are also increasing the adoption of glass packaging, which adds up to beverages segment share in the Europe market.
- For instance, in May 2022, the Fuze Tea, Tropico, Sprite, Fanta, and Minute Maid brands of Coca-Cola Europacific Partners (CCEP) will be sold in France in universal 250ml bottles that can be returned, cleaned, and refilled for usage in hotels, restaurants, and cafes. Coca-Cola Original, Coca-Cola Zero, and Coca-Cola Cherry will now be available in 350ml returnable glass bottles, joining the other brands.
- According to International Organisation of Vine and Wine (OIV) reports, Italy produced around 50.2 million hectoliters of wine in 2021, with France coming in second with 37.6 million hectoliters. The three nations, along with Spain, generated the majority of the wine consumed in Europe. The growth in production volume could signify the importance of glass packaging in the beverage segment across Europe.
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Poland Expected to Witness Significant Growth
- Over the projected period, Poland is anticipated to experience the greatest packaging growth in eastern Europe. The development of glass bottles is expected to be fueled by bottled water, juice, energy drinks, and premium beverages.
- In the beer, wine, and spirits market, where glass bottles make up the majority of packaging with a tiny proportion of other types, Poland is anticipated to continue to be a leading supplier. In Poland, over the last two years, the Heiz-Glas Group has invested over 40 million euros. The Italian company Premi SPA also purchased a new glass manufacturing facility in Poland specializing in advanced glassworks.
- The Wisconsin Economic Development Corporation reports that Poland's food processing sector is expanding steadily due to more exports, which is anticipated to enhance demand for glass packaging. To lessen the effect of the coronavirus crisis on businesses, the Ministry of Development is additionally considering postponing the new tax levied on nonalcoholic beverages with added sugar, caffeine, and taurine. This is anticipated to have a favorable impact on the market.
- On the other side, the government is enforcing environmental restrictions that would make it more difficult for the nation to produce glass packaging. For instance, the government of Poland announced in June 2022 that it would implement a national deposit system the following year that would enable customers to return used glass, plastic, and aluminum cans to retailers without showing a receipt, a move that the climate ministry claims will lessen the environmental pollution.
- Additionally, the country is already seeing the effects of Brexit on its food producers, particularly in the poultry, milk, and dairy industries. The market growth could be hampered over the projection period since a substantial portion of the packaging for these food products is made of glass.
- The Trading Economics reported that glass and glassware exports are valued at around USD 2.67 billion in 2021. Additionally, the Observatory of Economic Complexity (OEC) stated that Poland was the eighth-largest exporter of glass and glassware in the world in 2020, with USD 2.16 billion in exports. Glass and glassware ranked 32nd in Poland's list of top exports in the same year. Germany (USD 517M), Czechia (USD 184M), Slovakia (USD 133M), France (USD 121M), and Sweden (USD 109M) are Poland's top export markets for glass and glassware.
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