Market Trends of Europe Glass Bottles and Containers Industry
This section covers the major market trends shaping the Europe Glass Bottles & Containers Market according to our research experts:
Beverage Industry to hold a Significant Market Share
- Beverages hold the maximum market share in the market, with the imposing bands on plastic. Beverage companies, such as Coke and PepsiCo, are trying to avoid plastic packaging. For instance, PepsiCo is looking to prevent the use of 67 billion plastic bottles through 2025, and the alternate for that is expected to be glass bottles.
- Moreover, Wine is another alcoholic beverage that holds a significant share in the market studied. According to IdealPack, global wine packaging is expected to reach USD 22.8 billion by 2020, owing to the growing demand.
- The players in the market are going under strategic partnerships and acquisitions. For instance, In December 2020, Berlin Packaging announced the acquisition with a glass packaging supplier, New pack, for expanding its offering to the wine market. The company’s distribution network extends across Northern Italy, including the Liguria, Piedmont, and Veneto regions. The acquisition of New pack allows Berlin Packaging to increase its offering in the wine sector, an important market in Europe.
- Furthermore, many governments are against counterfeit products sold at meager prices compared to the original product. This is impacting the domestic market in various regions.
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Germany to hold a Significant Market Share
- The Glass Bottles and Containers Industry is well-regulated in Germany. It has established systems of recycling that have existed for more than four decades now and have been producing very encouraging results for the country.
- The glass manufacturers have been critical players in the re-use and recycling system of Germany. Gerresheimer, for instance, began producing glass with a higher proportion of recycled glass at the Tettau site in Germany. By using recycled glass, it aims to produce new high-quality cosmetics packaging. Many leading players, like Gerresheimer, are driving circularity and resource savings every day.
- Furthermore, the German beer, wine industry, and counterparts in the United Kingdom face a shortage of beer bottles. Also, with a heightened focus on disinfection and COVID-19 prevention measures, customers have been shifting towards sustainable, non-toxic ingredients and are observed prioritizing efficiency. Amcor's European consumer research, an online survey conducted in February 2020 of 2,500 consumers across the UK, France, Italy, Germany, and Sweden, reported that people want to make a more sustainable living.
- According to Container xChange, the online platform for leasing and selling shipping containers predicts that European container exporters will deteriorate significantly with the existing shortage in the market.
- In addition, In February 2021, Ardagh Group produced Absolut's latest limited-edition vodka bottle, intending to enable people to interact in celebration of inclusivity. The upward spiral design of 16 swirls on the frosted blue glass bottle represents the never-ending cycle of change. The upward flow of the swirling spiral symbolizes communal growth and embraces positivity.
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