Market Share of Europe Functional Beverages Industry
The European functional beverage market is a fragmented market with various players operating across segments. Major recognized players include PepsiCo, Coca-Cola, Red Bull, Fonterra Co-operative Group, and Monster Energy. Due to the high growth potential in the region, most companies are trying to expand their presence in the market. Few major players dominate the market due to their extensive distribution channels. Merging is the second most preferred strategy. Major players are merging with local ones to gain dominance in local markets. Product pricing is another strategy adopted by companies.
Europe Functional Beverage Market Leaders
Red Bull
PepsiCo, Inc.
The Coca-Cola Company
Fonterra Co-operative Group
Monster Energy
*Disclaimer: Major Players sorted in no particular order
