Europe Fruits and Vegetables Juice Market Size

Europe Fruit and Vegetable Juice Market Analysis

Europe's fruit and vegetable juice market is projected to register a CAGR of 1.47% over the next five years.

Wellness and health trends have encouraged an increasing number of European consumers to opt for personalized fruit and vegetable beverages. Different diets, lifestyles, and age groups in the country are preferring consumption of fruit and vegetable juices over alcohol and carbonated drinks. People are switching to clear fruit juices without added sugar because drinking sugary drinks is linked to more and more health problems, such as diabetes.The Italian National Institute of Statistics says that 3,77,000 people in Italy have diabetes as of 2021.Due to such incidents, market players have been involved in the production of cold-pressed and 100% juices. For instance, in July 2021, Better Plant Sciences Inc. declared that they had come up with seven types of cold-pressed vegetable juice for their product line.

Because there are so many links in the supply chain, it is also easy to get products, which drives the market. E-commerce websites like Amazon, Carrefour, and many more have different varieties of fruit and vegetable juices available on their websites. Because there are so many different kinds of products, deals, and discounts, people are able to spend more. Supermarkets and hypermarkets in the region also keep fresh products available throughout the season, which is why the demand for juices is increasing in the region. Also, people in the area are buying more fortified, organic, cold-pressed, and still juices because they are healthier, people want them, and their tastes are changing. In September 2021, Del Monte launched an exclusive range of not-from-concentrate juices in Iceland. The juice range comprises pure orange juice (Smooth and Bits), pressed apple juice, pressed pineapple juice, and pressed apple and mango juice.