Europe Free From Food Market Size

Europe Free From Food Market Analysis

The Europe free from food market is projected to grow with CAGR of 8.7% during the forecast period (2020 - 2025).

• According to the survey co-conducted by Food Marketing Institute in 2019, about 86% of consumers agreed to have higher sense of trust for food products or brands that provide access to complete and 'easy to understand' ingredient listed at their labels. Nonetheless, many food companies have led the practice to provide deep insights of their formulation especially when involved in marketing of 'Free-From' products.
• Moreover, organizations like the Association of European Coeliac Societies, are encouraging label transparency and supporting manufacturers by rolling out production methods and guidelines to produce gluten-free food products in the region. The association offers Crossed Grain Trademark safety guarantee for products to be claimed as Gluten-Free, in order to boost consumers' confidence toward claims
• Europe having one of the most celiac diagnosed consumers holds most promising market for gluten-free, however, elevated prices associated with gluten-free products is restricting consumers with low-income groups to progressively buy the product, further serving as a major roadblock for the market growth.
• By distribution channel, online retailing remained fastest growing segment and a foremost contributors to the sales of free from food products, owing to major factors, like time and cost savings. Consumers are relying on online grocery shopping, such as Amazon, Sainsbury's etc, as it provides the leisure of browsing through diverse product range while sticking to the home comfort.