Market Trends of Europe Feed Prebiotics Industry
This section covers the major market trends shaping the Europe Feed Prebiotics Market according to our research experts:
Growing Consumer Preference Towards Animal Sourced Products
The growing population along with changing food habits have driven the meat industry market. Meat products are growing rapidly due to high-quality protein, amino acids, minerals, and vitamins. Additionally, meeting the demands of the meat processing industry by livestock farmers, producing high quality and hygienic meat, is a big challenge faced by them. According to OECD poultry meat consumption in the United Kingdom was 27.8 in 2016 which increased to 28.3 in 2019. Pork is the second most-consumed meat with per capita consumption of 17 kg in 2019. The growing demand for animal products and processed meat has created an opportunity for feed manufacturers to enhance the productivity of animals. Farmers are relying on feeds to obtain high performance and quick weight-gaining animals in a short period.
Increasing Feed Production Drives the Market
Significant enhancements in yields of animal products even with reducing or stagnant animal headcounts was possible mainly because of the quality feed fed to the livestock. Despite the decline in livestock population, meat production has been increased in 2018 compared to 2017. According to Eurostat, the pig population in 2018 was 148 million heads as compared to 150 million heads in 2017, whereas the pig meat production in 2018 was 23.8 million tons a 2.1% up from the previous year. Additionally, poultry meat production in 2018 was 15.2 million tons a 4.8% increase from 2017. Ban on antibiotics and the scramble for replacement supplements have also driven the market for prebiotics. Increased concerns over animal health and the outbreak of diseases in the recent past have stimulated the demand for quality feed, in turn, indicates growth in the prebiotic market.
