Market Size of Europe Eye Tracking Solutions Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 17.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Eye Tracking Solutions Market Analysis
The Europe eye-tracking solutions market is expected to reach a CAGR of 17.5% over the forecast period. The rising demand for eye-tracking technologies in the various end-user industries drives the market growth in the studied period.
- Eye tracking is often used for marketing purposes to track how people interact with websites or products. Further, it is used for understanding consumer behavior or evaluating the effectiveness of advertising.
- The increasing advances in the biometric sector for data security are driving the use of eye tracking, as eye data can be collected and recorded using an eye tracker. The data offer unprecedented insights into human actions and environments, digitizing how people communicate with computers and providing novel opportunities to conduct passive biometric-based classification.
- Further, the growing desire for increased security in everyday life because of digitalization has prompted the development of a reliable and intelligent biometric-based person identification system. Recently, the Iris Recognition system has been considered an effective biometric model for recognizing humans, and a lot of development is going on in the market, which will propel the use of eye-tracking technology over the forecast period.
- In Nov 2022, the United Kingdom deployed fingerprint and face biometrics to track deportees and non-Irish EU citizens. The administration is stepping up its surveillance efforts by deploying biometric scanners. Such developments will drive the growth of eye-tracking solutions.
- The market witnessed a negative impact due to COVID-19 as the major demand generators, such as advertisement companies and retail stores, were non-operational in the region. Additionally, the supply-chain disruption hindered the manufacturing and distribution of eye-tracking devices. The market started to gain traction as things are getting back to normal, and the region uplifted the COVID-19 restrictions, thereby creating an opportunity for the market over the forecast period.
