Market Share of Europe Eye Tracking Solutions Industry
The Europe eye-tracking solutions market is highly competitive. An increase in the number of applications and technological advancements across the region provides lucrative opportunities in the market. Overall, the competitive rivalry among competitors is high. The major vendors operating in the market look for strategic investments to expand their market share. Some of the strategies adopted by them are as follows:
In Aug 2022, SyncThink, a neurotechnology company that develops eye-tracking analytics software used by professional and college sports teams to detect concussions and monitor athlete fatigue, received a CE mark certification to sell its eye-tracking technologies in European Union and the United Kingdom.
In July 2022, Tobii AB announced that the company would be providing its eye-tracking solutions for Sony's upcoming PlayStation VR2. The PlayStation establishes a new baseline for immersive virtual reality (VR) entertainment and will enable millions of users across the world to experience the power of eye tracking. Further, the company estimates that the income from this deal with Sony is expected to represent more than 10 percent of its revenue in 2022.
Europe Eye Tracking Solutions Market Leaders
Tobii AB
Seeing Machines
Smart Eye AB
Mirametrix Inc
iMotions A/S
*Disclaimer: Major Players sorted in no particular order
