Market Trends of Europe Electric Vegetable Chopper Industry
Increasing Sales Of Smart Appliances
- With its reliable motor and rechargeable battery, electric vegetable choppers become portable and can be placed at any corner of the kitchen space as per space availability. With variable speed control functionality, USB charging, and different blades available, electric vegetable choppers are making kitchen activities comfortable and time-saving.
- Revenue of smart appliances in Europe has observed a continuous increase over the years, leading to more households and commercial segments in the region adopting Electric vegetable choppers. Among the small smart appliances ownership rate, France, Spain, Italy, and the United Kingdom had emerged as the European countries with a leading share, resulting in global and regional small appliance manufacturers (including electric vegetable choppers) expanding their sales in these countries.
- Increasing expenditure on kitchen appliances in the region is leading to people buying more automated and electric-run equipment, creating an expanding opportunity for Electric vegetable chopper manufacturers to increase sales.
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Rising Online Sales
- Romania, Czechia, Greece, and Portugal are the most populous European countries with leading household ownership rates of small kitchen appliances, which include small electric appliances as well. Increasing availability of electric vegetable choppers through direct websites of manufacturers and E-commerce channels is leading to a large variety of chopper appliances available to customers with a varying range of prices, leading to the expansion of their sales in the European region.
- E-commerce revenue of household appliances in the region observed a continuous increase post covid with an increasing share of the population moving towards online shopping. Amazon, Argos, and eBay are among some of the existing e-commerce channels, making available a wide range of electric choppers to users in different countries of Europe. Online sales of small kitchen appliances in Europe increased to a revenue share of more than 30% last year, driving the market for an increasing number of electric vegetable chopper manufacturers.
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