Europe E-commerce Market Share

Statistics for the 2023 & 2024 Europe E-commerce market share, created by Mordor Intelligence™ Industry Reports. Europe E-commerce share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

Market Share of Europe E-commerce Industry

The European E-commerce market is highly competitive, with many prominent players. Product launches, high expenses on R&D, acquisitions, partnerships, etc., are the growth strategies such companies adopt to sustain the intense competition.

  • October 2023 - Alibaba-owned e-commerce site AliExpress has overtaken Amazon to become Europe’s biggest online marketplace, according to Cross-Border Commerce Europe (CBCE). This platform fosters cross-border e-commerce in Europe.
  • April 2023 - Amazon announced the launch of a new offering that will allow sellers to expand their businesses to nine EU stores with just two clicks. The European Expansion Accelerator (EEA) will serve all active sellers and make listing their products in all EU and UK stores easier while giving customers access to millions of items.

Europe E-commerce Market Leaders

  1., Inc.

  2. eBay Inc.

  3. Allegro

  4. AliExpress

  5. Zalando SE

*Disclaimer: Major Players sorted in no particular order

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Europe E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)