Market Trends of europe e-bike Industry
Germany stands out with its notably high adoption rates, indicating a mature market and strong consumer acceptance.
- Europe has witnessed a significant demand for e-bicycles over the past few years. Rising fuel prices, traffic jams during peak hours, and exercise benefits are some of the factors responsible for the increasing adoption rate of e-bikes in European countries, such as the United Kingdom, Italy, Spain, and Germany. Denmark accounted for the major share of e-bike sales and had a higher adoption rate in 2019 than other countries in the region, such as Luxembourg. The growing demand for e-bikes further accelerated their adoption rate across Europe.
- The growing number of COVID-19 cases affected the bicycle business positively. As people avoided public or rented transportation to maintain social distancing, they changed their commuting methods and invested in e-bikes as a convenient and price-friendly option. Such factors accelerated the adoption rate of e-bikes in 2020 across Europe.
- The resumption of business operations and the relaxation of restrictions, such as lockdowns and trade activities, boosted the adoption of e-bikes and increased the import and export activities in the region. The growing consumer interest in e-bikes is expected to increase their adoption in the region during the forecast period.
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Steady growth in 5-15 km commutes, especially in Belgium and the Netherlands, reflects efficient transportation and urban planning.
- Europe has many bicycle-friendly countries, including the Netherlands, Poland, and the United Kingdom. The demand for bicycles has grown recently in these countries. People in Europe are gradually shifting toward bicycles for shorter commutes (5-15 km) or trips to neighboring areas, including businesses and markets. Belgium has the highest percentage of daily commuters within 5-15 km in Europe.
- The COVID-19 pandemic in 2020 changed people's perceptions of bicycles as a secure, isolating means of transportation. People chose bicycles as an ideal form of exercise during the pandemic or engaged in weekend leisurely rides to neighboring areas, thus increasing the number of commuters with a daily travel distance of 5-15 km by 0.3% in 2021. Consumers commuting a daily distance of 5-15 km per day were drawn to e-bikes with their cutting-edge battery packs that offer an increased range of up to 40-45 km.
- Many people in the region regularly commute by bicycle to their places of employment within 5-15 km. Bicycle commuting is increasingly common in developed countries like the United Kingdom, Germany, Netherlands, and Norway, largely because it is healthy, carbon-free, fuel-efficient, and saves time in traffic. During the forecast period, these factors are anticipated to accelerate the number of commuters traveling a daily distance of 5-15 km across Europe.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Europe's total bicycle sales indicate a resilient market with growth, especially post-2020, highlighting an increased interest in cycling across the continent.
- Germany and the UK face significant inflation peaks before a return to normalcy, marking a period of economic recalibration.
- Prices across countries like Germany, UK, and France are converging towards the regional average, showing a uniform downward trend.
- Germany and the Netherlands are prominent in expanding dedicated bicycle lanes, indicative of the region's strong focus on cycling infrastructure.
- Europe's decrease is consistent, with Germany and Belgium having the fastest decline, while Italy and Spain's rates are moderate.
- The overall trend indicates a strong and growing economy across Europe, with a temporary dip in 2020.
- Germany and the UK show notable market values, but Italy and Poland demonstrate robust growth rates, diversifying the European bicycle rental landscape.
- The UK and Germany are key contributors to the region's Hyper-Local Delivery market, both showing a steady increase in volume.
- Germany, the UK, and France have the highest number of bicycle trekkers in Europe, with positive growth trends. Other European countries also contribute to the increasing number of trekkers.
- Belgium experiences increasing traffic congestion, contrasting with the Netherlands and Austria, which have the lowest and decreasing congestion rates in the region.
