Europe Digital Signage Market Size

Europe Digital Signage Market Analysis

The European Digital Signage market will register a CAGR of 10.7% during the forecast period. Digital signage is when audio-visual content, such as news, alerts, wayfinding information, commercial content, or emergency messages, is dynamically broadcast via digital medium to multiple screens in various locations. Digital signage systems eliminate frequent compatibility and interoperability issues between media players and displays. Furthermore, digital signage boards are being extensively used as arrival and departure boards in airports, known as Flight Information Display Systems (FIDS).

• The growth in transport networks, public infrastructure, and new commercial buildings, particularly in developing economies, creates more opportunities in this market. Digital signage is being used in and on all modes of public transportation to attract the attention of on-the-go viewers, providing real-time location and context awareness related to traveler information and advertising. Moreover, it is fast becoming a standard in many educational facilities, with schools and corporate campuses facilitating digital signage systems.
• The added benefits of digital signage are also driving its demand. Further, digital signage enables regional vendors to change displays and messages more quickly and effectively. Additionally, it is easy to manage when compared to traditional advertisements. Digital signs offer real-time information on products and availability, interactive data, and visually enticing photos and videos. Also, digital signage technology provides a high return on investments. It lets users control signage from any browser-based link and integrate signage into an existing IT network without replacing equipment.
• The growing demand across various industries also drives innovation in digital signage technology. For instance, according to Tele2IoT, delivering content to displays over cellular networks has become increasingly attractive compared to using limited LAN, and WiFiconnections, especially in areas where access to LAN or WiFi is limited. By empowering such ideas, digital displays can be installed anywhere cellular networks exist. A SIM-enabled display solution can also help reduce the cost and complexity for the user or end customer.
• Moreover, Increasing expenditure by leading retailers and product suppliers on online and broadcast advertisements is expected to hinder market growth, as the number of individuals using the internet across the region is increasing.
• Digital signage is one of the best solutions to reduce the risk of COVID-19 in crowded areas. It can be used for educating visitors, such as providing sanitizing gel or balancing the number of visitors in a venue by directing the crowd and implementing a headcount-based gateway to avoid crowded stores.