Market Trends of europe dairy alternatives Industry
The increasing awareness and concern among consumers, particularly the younger generation, about health and environmental sustainability is impacting the consumption of dairy alternatives in Europe.
- Consumption of plant-based food is growing across Europe. It grew by 49% between 2019 and 2020. Around 37% of Europeans are flexitarian, vegetarian, or vegan, and 40% of people intend to cut back on dairy consumption in Europe. Flexitarian lifestyles are becoming popular among consumers of all ages. Around 26% of the population in a survey preferred non-dairy yogurt as their mid-morning snack.
- For the younger generation in Europe, in particular, health is a top priority. Increased use of antibiotics in animal breeding and, therefore, animal produce increased the demand for dairy alternatives, which emerged as a cleaner and safer product for long-term consumption in the region. One-fourth (39%) of those between 18 and 35 years cut the consumption of dairy products as they contain fats, while 34% stopped consuming them due to their sugar content. Younger consumers are far more inclined to consume dairy substitutes, with 46% of them drinking non-dairy milk, 33% of them consuming non-dairy ice cream, and 35% of them eating non-dairy cheese at least once a week.
- There is a huge demand for non-dairy cheese varieties, such as plant-based cheese, especially sliced cheese, with a great sales value in several countries in the region. Spanish and German consumers reveal the highest readiness to eat plant-based cheese. For instance, German consumers prefer plant-based cream cheese (32%), sliced cheese (32%), and plant-based mozzarella (31%) available in supermarkets. With the increasing demand for plant-based dairy innovations, the consumption of dairy alternatives is anticipated to increase during the forecast period.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The increased commercialization of raw materials, such as soy, through various government bodies is largely impacting the production of dairy alternatives in Europe.
