Europe Cosmetic and Perfumery Glass Bottle Packaging Market Size

Europe Cosmetic & Perfumery Glass Bottle Packaging Market Analysis

The European Cosmetics and Perfumery Glass Bottles Packaging Market is expected to reach a CAGR of 3.2% during the forecast period (2020 - 2025). The packaging in the cosmetic industry has gone leaps and bounds in recent years. The cosmetic industry has the most varied packaging requirements of all the other sectors. Glass packaging is helping brands, specifically in the skincare and fragrance segment, to design attractive packages. Moreover, these design attributes and innovation, which are only possible within glass packaging, offer exceptional product differentiation. A beautiful look is given to the glass to make it appealing to the consumers and is widely used in perfume packaging.

• Verescence produces cosmetic glass for the perfume segment, with its manufacturing sites in France, Spain, and the United States. The company offers a wide range of stock bottles in various capacities and provides many personalization techniques (colors, shapes, and decoration) that can transform La Collection bottles and jars into customized creations.
• For instance in September 2020, L'Oréal called on Verescence's glass-making expertise to produce the 30ml and 100ml bottles of Valentino Beauty's new feminine fragrance. The bottle combines flat shoulders and a homogeneous distribution of glass with two inverted studs pointing towards the inside of the bottle on more than 10mm.
• The rapid growth of nail care products is significantly contributing to the growth of glass bottles in the cosmetic industry. The growth is supported by the success of gel formulas and artistic manicures, with liquid nail, polishes still on the track for growth. And artistic manicures, with liquid nail, polish still on the track for growth. Premium packaging and branding play a crucial role in their decision-making process while buying a nail care product. Thus, manufacturers of nail polish depending on packaging solutions to win on shelf competition, mainly witnessed through custom-designed bottles.
• Europe also presents a potential demand for organic and natural cosmetic products. A survey conducted by Global Web Index on over 2,300 web users from the United Kingdom who buy organic and natural cosmetic products regularly indicated that about 80% did so because they care about the environment and their health. About 64% of the respondents are looking for products with recyclable packaging.
• The consumers are indicating a slight preference toward organic makeup products, with around 23% Y-o-Y growth in certified organic beauty and wellbeing products in 2019, as per Soil Association, the United Kingdom's leading membership charity campaigning for healthy, humane and sustainable food, farming and land use. About 28% of men and 22% of women have been estimated to regularly use organic skincare products.
• With retail shops firmly shut across Europe for the past two months, coronavirus's impact on the fragrance industry has yet to be fully understood. Online may eventually become the sole beneficiary, but growth from a low base will do little to stave off losses. However, despite all the gloom and despondency, the European fragrance industry strives to remain upbeat and plan for better times ahead.