Europe Cosmetic Packaging Market Size

Europe Cosmetic Packaging Market Analysis

The Europe Cosmetic Packaging Market is estimated to grow at a CAGR of about 2.6% over the forecast period 2020 to 2025. Driven by the changing consumer preference towards the beauty industry over the years, the European region currently represents the potential market for organic and natural cosmetic products. A survey conducted by Global Web Index on over 2,300 web users from the United Kingdom who buy organic and natural cosmetic products regularly indicated that about 80% did so because they care about the environment and health. About 64% of the respondents are looking for products with recyclable packaging.

• The beauty industry in the United Kingdom contributes to a total of GBP 1.74 billion in 2019 to the nation's economy. As per the Oxford Economics Report, the largest portion of this share was generated from care and maintenance products. The major driving factor for the rise in packaging demand in the region is driven by the popularity of vegan cosmetic products in the United Kingdom.
• While In Italy, oral care is gaining benefits from rising consumer consciousness related to the importance of preventing oral problems and proper oral hygiene. This is increasing the export and import volumes of oral care products in Italy, therefore causing growth in Italian consumers' usage of products. For instance, About 76.3% of the respondents/patients suffering from diabetes in Italy said that they brush their teeth after each meal. These factors are expected to increase the usage of toothpaste in the country.
• The cosmetics manufacturers in the region are continuously investing in sustainable caps and closure development, which will help the overall industry gain sustainable growth. For instance, in February 2019, Aptar Beauty + Home has announced the launch of a dispensing closure in the European region. This closure comprises 50% post-consumer recycled resin (PCR), which will help maintain a significant dominance in the sustainably growing cosmetic packaging industry.
• Players, including ACME Cosmetic Components and Dr. Franke GmbH & Co. KG announced a European joint venture in March 2019 to produce and market its range of metal packaging for the color cosmetics industry. Factors like these broaden the metal packaging capabilities in the cosmetic sector in the European cosmetic packaging market.
• Moreover, amidst the COVID-19 impact, the region, including Germany, still maintains the lead as a packaging supplier for cosmetics. Some of the German suppliers for the cosmetic industry are looking to introduce automation in their plants. For instance, Colgate-Palmolive reported sales to surge for the first quarter of 2020, with growth particularly strong in Germany despite the ongoing Covid-19 crisis.