Market Trends of Europe Cookware Industry
Non-Stick Cookware is Dominating the Cookware Industry
Nonstick coatings were used on cookware for over five decades. Most cookware is made of stainless steel, aluminum, cast iron, glass, pyroceram, and ceramic, while some bakeware is made from flexible silicone. The superior properties of non-stick coatings make them popular for various food-grade non-stick applications, including cookware, such as pots and pans.
Over the years, non-stick cookware received negative attention regarding its safety and health issues due to the toxic chemicals emission. The nonstick coatings are confirmed safe for human use by Food and Drug Administration scientists. Cookware without perfluorooctanoic acid (PFOA) is considered more environmentally friendly than those made with other nonstick coatings. Traditional PTFE pans make up the low end of the cookware market. In contrast, non-PFOA coatings, ceramics, and silicone-based coatings make up the high-end green side of the market, offering supposedly healthy solutions that are not as effective as their PTFE counterparts. The market is slowly shifting toward the green pans market, which is instrumental in expanding the market size of non-stick cookware.
The huge impact of Cookware Brand Promotion on Social Media
The strategy for increasing the brand visibility of the cookware brand online in the most cost-efficient manner possible is divided into two parts. They are social media marketing and SEO (to generate traffic to the website). During the lockdown, everyone turned to cook and showcased their dishes on social media, resulting in a surplus of free time or restaurants closing. It benefited the cookware sector by increasing online sales.
Companies also invest in youtube, Instagram, Facebook, and other social media platforms to promote their product and make them brand through different marketing techniques. Influencers from youtube promoting the brands will majorly impact all brands. Influencers showcasing the brand packaging & products in detail create a better purchase experience for the target audience.
