Market Share of Europe Coffee Industry
Some of the most active companies operating in the market studied are Starbucks Corporation, Tchibo GmbH, Strauss Group Ltd, Nestle SA, Luigi Lavazza SPA, and JAB Holdings. Companies such as Nestle SA have expanded their production capacity by creating new manufacturing units to capture market share and introducing new varieties of coffee for buyers. Companies are making investments in developing new Nespresso machines and Grand Cru coffee, including unique coffee varieties from rare origins. Furthermore, the companies actively invest in online distribution channels, targeting consumers seeking convenience. The ease of use of these products provides a premium flavor to coffee. Good marketing by the key players and the wide variety of flavors have contributed to their increasing popularity in European countries.
Europe Coffee Market Leaders
Starbucks Corporation
JAB Holding Company
Nestlé S.A.
Maxingvest AG (Tchibo)
Luigi Lavazza S.p.A.
*Disclaimer: Major Players sorted in no particular order
