Europe Bottled Water Market Size (2024 - 2029)

The European bottled water market is experiencing growth, driven by increasing consumer demand for sparkling and still water through various sales channels, including online retail. The market's expansion is supported by heightened consumer concerns over contaminated tap water and stringent quality regulations that bolster confidence in bottled water products. The shift towards online sales and eco-friendly packaging solutions is also contributing to the market's development, as companies respond to environmental concerns and consumer preferences. Despite challenges posed by the COVID-19 pandemic, which impacted travel and tourism, the market is adapting through digital channels and sustainable practices, enhancing its market size and share.

Market Size of Europe Bottled Water Industry

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europe bottled water market size
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 72.82 Billion
Market Size (2029) USD 87.44 Billion
CAGR (2024 - 2029) 3.73 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

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Europe Bottled Water Market Analysis

The Europe Bottled Water Market size is estimated at USD 72.82 billion in 2024, and is expected to reach USD 87.44 billion by 2029, growing at a CAGR of 3.73% during the forecast period (2024-2029).

As a response to the COVID-19 crisis, on March 17, 2020, the European Commission closed the European Union borders of 27 member states to all non-essential travels for a minimum of 30 days, which severely impacted travel and tourism that translated to spending on bottled water, thus, impacting the sales of bottled water in Europe. Sales of bottled water have been facing hindrances in Europe as some of the major markets for bottled water are under lockdown and social distancing. As a result, many companies started to shift to online channels to gain traction in the market. Almost all the companies have adopted adequate measures to return to their everyday operations.

Over the period, the Europe bottled water market is growing with increasing sales in the sparkling and still water categories through both off-trade and on-trade channels. Sales of bottled water are rising from online retail stores in areas where home deliveries are a prominent sales channel. Increasing consumer concerns regarding the consumption of contaminated tap water is also one of the prime factors contributing to the market growth. Alongside, quality regulations play a pivotal role in boosting consumer confidence in the bottled water market in Europe.

Increased awareness, with the help of industry groups and the government, can help address some of the challenges while creating new opportunities for bottled water manufacturers by enhancing consumer perception of packaging sustainability. Thus, key players can tap such opportunities by introducing recyclable and eco-friendly packaging materials. The convenience of handling and mobility of the bottles are other factors driving the market. The rising concerns about the pollution caused by plastic are forcing the players to shift toward environment-friendly packaging.

Europe Bottled Water Industry Segmentation

Bottled water refers to drinking water packaged in glass or plastic bottles. Some bottled waters are carbonated, while others are not. The Europe bottled water market report includes the study on segmentation by product type, by distribution channel, and by geography. On the basis of product type, the market is segmented into carbonated bottled water, still bottled water, and flavored/functional bottled water. On the basis of distribution channels, the market is segmented into on-trade, and off-trade channels. The off-trade channel is further segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. On the basis of geography, the report provides an analysis of major countries in Europe, which include the United Kingdom, France, Germany, Russia, Italy, Spain, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Carbonated Bottled Water
Still Bottled Water
Flavored/Functional Bottled Water
By Distribution Channel
On-trade
Off-trade
Supermarkets/Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
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Europe Bottled Water Market Size Summary

The European bottled water market is experiencing a steady expansion, driven by increasing consumer demand for both sparkling and still water across various distribution channels. The market's growth is supported by a shift towards online retailing, particularly in regions where home delivery services are prevalent. Consumer concerns about the safety of tap water and the influence of quality regulations are significant factors bolstering market confidence. The industry is also witnessing a trend towards sustainable packaging solutions, as companies respond to environmental concerns by adopting recyclable and eco-friendly materials. This shift not only addresses consumer preferences for sustainability but also opens new avenues for market players to differentiate their products through innovative packaging and branding strategies.

In Germany, a key market within Europe, the preference for functional and sparkling water is contributing to the sector's growth. The country's strong consumption of bottled water, coupled with a shift from sweetened beverages to healthier options, underscores the rising demand for functional water. The market is highly competitive, with both international and local players vying for market share by introducing differentiated product variants. Companies like Gerolsteiner Brunnen and Nestle SA are leading the charge, leveraging their extensive distribution networks and innovative packaging solutions to capture consumer interest. The market's expansion is further supported by strategic investments and partnerships, such as Clearly Drinks Ltd.'s significant investment in production capacity and Britvic NI's sponsorship deal with Ulster Rugby, highlighting the dynamic and evolving nature of the European bottled water industry.

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Europe Bottled Water Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Carbonated Bottled Water

      2. 2.1.2 Still Bottled Water

      3. 2.1.3 Flavored/Functional Bottled Water

    2. 2.2 By Distribution Channel

      1. 2.2.1 On-trade

      2. 2.2.2 Off-trade

        1. 2.2.2.1 Supermarkets/Hypermarkets

        2. 2.2.2.2 Convenience Stores

        3. 2.2.2.3 Online Retail Stores

        4. 2.2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 Spain

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Bottled Water Market Size FAQs

The Europe Bottled Water Market size is expected to reach USD 72.82 billion in 2024 and grow at a CAGR of 3.73% to reach USD 87.44 billion by 2029.

In 2024, the Europe Bottled Water Market size is expected to reach USD 72.82 billion.

European Bottled Water Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)