Market Trends of Europe Botanical Supplements Industry
This section covers the major market trends shaping the Europe Botanical Supplements market according to our research experts:
Escalating Consumer Investment In Preventive Healthcare Products
Due to tight work schedules and changing lifestyles, the working population in the region is challenged to meet their daily nutrient requirements. While the supplements provide instant nutritional requirements to the body and are hassle-free which is addressing raising health consciousness and concerns over diet among the consumers in the region. Additionally, increased awareness about preventive healthcare has made consumers turn towards health-imparting botanical supplements. This led consumers in the region to adopt a personalized approach to healthcare by investing in preventive products and services to deal with simpler metabolic disorders. According to Europa, European states spent EUR 39.6 billion on preventive health care which accounted for around 0.3 % of GDP in 2019. Italy topped with the expenditure of 0.41% of GDP on preventive healthcare in 2019. Therefore, the producers of botanical supplements are capitalizing on the application, formulation, and therapeutic expansion to other health benefits, apart from the mainstream, to regulate sales in the region.
Tablet Form Botanical Supplements Hold the Largest Market Share
The increased convenience offered by tablets rather than mixing powdered supplements in beverages has led to the high adoption of tablet form botanical supplements. Also, these products feature targeted-release technology and portable packaging formats that may be kept at room temperature for short periods and are ideal for traveling. Additionally, they have a significant demand due to the availability of different dose sizes. Protein pills are considered a better alternative among consumers who are looking for weight reduction as protein tablets offer all nutritional benefits with zero calories compared to protein bars, drinks, and powder (a scoop of whey protein powder has approximately 113 calories). Further, the tablet dissolves quickly in water, infuses active ingredients with delicious flavors, and aims to deliver desirable results with fuzzy taste along with robust convenience. For instance, Bioglan is offering Collagen Effervescent tablets containing 1000mg Hydrolysed Marine Collagen, Biotin, Selenium & Vitamin C. These come in a compact plastic tube with 20 Effervescent tablets available in various flavors
