Europe Beauty And Personal Care Products Market Size

Europe Beauty and Personal Care Products Market Analysis

The Europe Beauty And Personal Care Products Market size is estimated at USD 119.06 billion in 2024, and is expected to reach USD 148.97 billion by 2029, growing at a CAGR of 4.58% during the forecast period (2024-2029).

Increased consumer awareness about personal grooming boosts the demand for personal care products. Additionally, companies are reaching out to consumers through various distribution channels, such as online and social media. For instance, in January 2024, the Marina Nila brand, operating across Europe, launched its new Purifying Cleanse shampoo, which is claimed to be sulfate-free. These products are retailed across various online and offline stores operating in the market. Furthermore, consumers in the region increasingly prefer items made with natural components. This change can be associated with consumers intentionally avoiding harsh chemicals like sulfates and parabens, which can lead to hair problems, including frizz, flaky scalps, and split ends. Therefore, rising awareness about the harmful effects of chemicals and synthetic products is augmenting the demand for organic ingredients in personal care products. In response, prominent cosmetics companies are developing products, including deodorants with zero artificial bactericides, to capture the increasing demand for natural and organic products. For instance, in February 2022, United Kingdom-based online fashion retailer Boohoo Group Plc launched a vegan beauty range of more than 50 products, including lip gloss, lipstick, highlighter sticks, blush, setting sprays, and cosmetic palettes.