Market Share of Europe Alcoholic Beverage Industry
The European alcoholic beverage industry is consolidated, with a few companies holding the maximum market shares. Product launches, new mergers and acquisitions, partnerships, and expansions are the most preferred strategies by companies to strengthen their positions in the market. Despite the presence of a huge number of players in the market studied, the major market shares are held by key players, including Diageo, Bacardi, Heineken Holding NV, Pernod Ricard, and Anheuser-Busch InBev in the European alcoholic beverage market. Premiumization of the industry remains one of the major factors driving the alcoholic beverage market, particularly spirits and wine. One of the leading players, Diageo, is increasingly moving to dominate the premium spirits under its brands, Ciroc, Ketel One, and Smirnoff.
Europe Alcoholic Beverage Market Leaders
Pernod Ricard
Diageo Plc
Bacardi Limited
Anheuser-Busch InBev
Heineken Holding NV
*Disclaimer: Major Players sorted in no particular order
