Europe Active and Intelligent Packaging Market Size

Europe Active & Intelligent Packaging Market Analysis

The European Active and Intelligent Packaging market is anticipated to register a CAGR of 5.7% over the forecast period (2021 - 2026). With the recent COVID 19, the active and intelligent packaging manufacturers have been flooded with a pool of issues expected to last only for the short term. Some of the lockdown effects include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the final product's production to inflate and go beyond budget, and shipping problems.

• The European pig meat production was expected to increase by 0.5% in 2020, helped by favorable prices and solid export prospects, especially to China, after the African Swine Fever epidemic in the country. However, sheep and goat meat production are projected to decline by 1.5% in 2020 with lower food service and home consumption.
• An intelligent packaging system contains small smart devices, inexpensive labels or tags capable of acquiring, storing, and transferring information about the food's parameters, functions, and properties contained inside the package.
• According to the European Union Guidance to the Commission Regulation (EUGCR) No. 450/ 2009 (EU, 2009) description, active packaging is a type of food packaging that is enabled with the extra function of providing a protective barrier against external influence.
• This rise in the demand for fresh foods in the region significantly contributed to the need for oxygen scavengers. They react with the oxygen in the package and protect the product from degradative oxidation reactions, keeping them fresh.
• With the increasing number of consumers consuming multiple medicines, the pressure on NHS to track the drug delivery and that they are used before the expiration, and the vaccines, etc., reach in the designated environment. This is further increasing the expectations in this sector to use advanced technologies, such as intelligent packaging.
• Owing to the COVID-19 outbreak, the European Organization for Packaging and the Environment called on the European Commission in March 2020 to recognize packaging as an essential component in maintaining the uninterrupted product flow groups for critical items, like perishable goods, especially foodstuffs. In this context, in March 2020, StePac, which supplies its solutions in the European countries, developed an advanced modified atmosphere packaging, which effectively reduces the ripening and aging processes of the food products.