Market Size of Erotic Lingerie Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 21.94 Billion |
| Market Size (2029) | USD 30.39 Billion |
| CAGR (2024 - 2029) | 6.73 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Erotic Lingerie Market Analysis
The Erotic Lingerie Market size is estimated at USD 21.94 billion in 2024, and is expected to reach USD 30.39 billion by 2029, growing at a CAGR of 6.73% during the forecast period (2024-2029).
Over the past few years, the erotic lingerie industry has been witnessing robust growth, which is expected to continue in the future. Consumers, primarily women, are more concerned about their dress and comfort. The erotic lingerie market is driven by increasing disposable incomes, increased urbanization, and exposure to western culture. Female consumers are mainly influenced by commercial advertisements, movies, entertainment channels, and other modes of media, which have helped augment market growth. Moreover, consumer buying behavior has transformed substantially in recent years, which can be primarily attributed to an increase in disposable income and increased spending on products for self-enhancement. As a result, the per capita spending on lingerie globally has substantially increased.
Growing demand for erotic bras and the introduction of comfortable and stretchable yet stylish materials for intimate wear, such as off-the-shoulder styles, halter bras, and bandeau bras, among consumers worldwide are boosting the growth of the market studied. Additionally, the advancement in the innovation of softer and skin-friendly materials to ensure comfort along with a stylish look has been attracting a positive response from female consumers worldwide. Such factors are boosting the sales of erotic lingerie globally.
