Market Trends of Enterprise WLAN Industry
Increasing Data Traffic and Demand for High Speed Data Connectivity to Drive the Growth of the Market
- With the growing adoption of cloud-based applications, the demand for data traffic has increased tremendously. As more and more businesses move their applications to the cloud, they require reliable and fast internet connectivity to ensure their operation runs smoothly. Enterprise WLAN solutions provide this connectivity by offering high-speed data transmission rates, which allow businesses to transfer data quickly and efficiently.
- Business internet data traffic is growing as more businesses adopt digital technologies in their operations. In 2022, the business internet data traffic in the United States reached 178.21 billion gigabytes from 141.73 billion gigabytes in 2021.
- In addition, the demand for high-speed data has increased substantially in recent years due to the growing number of devices connected to enterprise networks. Employees now use multiple devices to access company data and applications, which requires robust and high-speed data transmission capabilities that can be achieved with enterprise WLAN solutions.
- Moreover, the increased emphasis of organizations on creating a digital and wireless workplace within premise mobility has become a major driving factor for the market's growth. Also, the increasing trend of BYOD and digital transformation is making enterprises consider broader enterprise campuses, which will fuel the market's growth in the coming year.
- Due to increased demand, several media and telecom companies are investing in high-speed data services. For instance, in December 2022, Social media giant Meta and Bharti Airtel collaborated to invest in telecom infrastructure to cater to the rising demand for high-speed data and digital services in India to support the emerging requirements of customers and enterprises.
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North America is Expected to Hold the Largest Market Share
- North America has a high adoption rate of mobile devices such as smartphones, tablets, and laptops, which has led to an increased demand for wireless connectivity. This has driven the growth of the enterprise WLAN market as businesses seek to provide reliable, high-speed wireless connectivity to their employees and customers. Also, the high level of internet penetration, with a large percentage of the population having access to the internet, led to higher demand for wireless connectivity, supporting the market's growth.
- The continuously increasing consumption of smartphones has led organizations in the region to adopt BYOD on a large scale; therefore, good coverage inside office spaces becomes essential. This represents a potential opportunity for the in-building office providers, fueling the market's growth over the forecast period.
- The growing deployment of 5G in North America is helping to drive the growth of the Enterprise WLAN market by providing increased network capacity, faster speed, improved reliability, enhanced security, and improved IoT capabilities. This creates new opportunities for Enterprise WLAN vendors and drives demand for their products and services.
- According to CTIA's 2022 Annual Wireless Industry Survey, The United States wireless industry invested nearly USD 35 billion to grow, improve and run their networks in 2021. This investment drives unparalleled results of 5G networks covering over 315 million Americans. Also, the survey states that wireless capital investment is speeding up 5G deployment.
- Moreover, the growing adoption of cloud computing in North America is increasing rapidly. Businesses rely on cloud-based applications and services, which need reliable and high-speed wireless connectivity, leading to increased demand for WLAN solutions to support cloud-based applications.
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